I do believe I’m knowledgeable... as much as anyone with respect to Apple and Netflix. I’ve been using Apple products since 1977 beginning with the Apple 2+ and most of their other products since. That doesn’t automatically make me a marketing expert, but I can assure you none of their products were ever introduced with so many people saying “WTF”. A huge number of people literally assumed Elon was trolling everyone and was going to say “just kidding” and roll out the real truck after a few minutes. Nobody ever thought anything remotely like that with AirPods, Netflix, etc., even if they had nitpicks and criticisms.
I am rooting for Tesla and I hope they sell a lot of these trucks. But I think this was a missed opportunity. Im sure they’ll sell many, but something even just slightly less weird looking would sell orders of magnitude more. I can understand the cold rolled steal, the exoskeleton design, and the design language in general. I give them credit for pushing the boundaries and not just making a normal looking truck. But I think the triangle shape is fugly.
I mean, one of the main things Tesla always had going for it versus the Leaf, Bolt, BMW i3, Prius, etc, was that they made good looking cars that just happened to be electric. They were the first company making EVs that weren’t “weird mobiles”. This truck has great technology, great specs, and maybe even a neat design language for a truck, with its hardcore brutalist style. But it’s shaped like a weird-mobile, unfortunately.