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Online dynamic pricing?

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I searched for the topic but didn't find anything so here goes:

I spent way to much time online today looking for an inventory car and noticed that some cars are priced up/down a couple of hundred $$ throughout the day. Any one else noticed that? I am a data nerd and would LOVE to learn how they're optimizing this. I just noticed it today and haven't had a chance to map out any kind of pattern. I realize that ev-cpo does track price changes, but never realized some prices would change so quickly, in both directions.

I cleared my cookies etc a bunch of times and no chance, so it doesn't seem like Tesla is playing that trick of increasing pricing for returning visitors to the site.