I have been reading this forum for quite some time and thanks to all who have contributed and helped others with useful information. I would like to share my experience with installing Opti-Coat Pro in the Chicago area. First of all, it is TRUE that Tesla Model S has soft paint. I took it to "Chicago Auto Pros Detailing" in Glen Ellyn, and what a surprise when they showed me all the swirl marks and defects under flashlight. I only gently hand-washed the car once since taking it home last month. So it is really necessary to put some kind of paint protection on this car. They worked on it for 2 days, and the result is awesome. The car looks better than brand new. I hope it will last that way a long time. BTW, this detail shop "Chicago Auto Pros" also does window tinting. So I did that as the same time. I chose 20% Llumar(?). The result is perfect. They are probably the cheapest among all the authorized OC Pro installers in Chicago area but the quality is top notch. Since they are very close to the Service Center in Villa Park, I highly suggest owners make an appointment with them on the same day when you take delivery. The earlier you put Opti Coat on it, the better. You can also do XPel if you worry about small chips on the front of the car during highway driving. I did not do it this time, but I will schedule an appointment with them next time I do the service of my Tesla.