I drove from Highland Park directly to CMG detailing in West Bend. Yoosof is the owner and does most of the work. He stripped off the wax, which took all of 5 minutes, then removed the paint swirls. He said the factory did a reasonable job on the paint. He applied Opticoat Pro to the body, windshield, and wheels. The coating cannot be removed except by abrasion or strong paint remover. It's permanent, very hard, and acid resistant. $700 includes a nice wash kit with pail, cloths, special sponge, and detergents. It comes with 1 free carwash which I'll have done in a few months. He recommends bringing it in for a $125 complete detail job after winter, which I plan to do. It's a good price and Yoosof is very conscientious. The car doesn't really look any different but I didn't examine the car close-up before and after.