Honestly, that is going to be very difficult to do. (1) I feel that they purposely marketed a $49k car to people that is in fact $80k. They cited the quick 0-60 performance, charging within an hour, and (2) estimated range at 60 mph (instead of what I've now learned is the standard 55mph). The 60 mph estimation was still up as late as last night, until it was changed to 55 mph to match the options list. The 0-60 performance is still cited, but with a newly-added added disclaimer that it applies only to the 85kWh model. (3) If this vehicle were already in its second year of production and they advertised in that manner, I believe it would be against the law. Because the vehicle hasn't yet been produced, it isn't. (4) Does that make it right?
(5) I took the '160s get delivered last' information like a champ. I don't care that much, but in retrospect it does seem to be a slap in the face since it implies that my money is not as important as the other guys. That's true from a business standpoint, but it seems rather arrogant to do that to customers who have given you the same deposit as the other guys (Sigs getting first dibs is fine with me because of the heftier deposit). (6) Will those who opt for leather seats also take delivery before those without? I mean, at what point is that not acceptable?
I suppose at this point, it's a principal thing with me and I would need a damn good explanation as to why there is no (7) supercharging access for the 160. They're in a bit of a quandary with me though. If they suddenly supported SC, that would not completely redeem them in my eyes because they shouldn't have needed this to be pointed out in the first place. They are the ones who touted charging the 'Model S' in an hour (I'd have to look at a cached version of their site to see exactly how they presented it). That, combined with their misleading 0-60 performance and range estimates wrt the 160, lead me to think that they've known all along what they we're doing. (8) After all, it is their car. So, are we playing a big game here where I and others have to figure out what Tesla's words really mean, or are we going to be on the up-and-up from now on? Because I know when I pay $50k+ for a car, that money is gone. I better believe that what I've been sold is legit.
With Tesla's stated goal of having 'every car on the road an EV', I imagine an upper-middle class non-EV owner like myself would be exactly who they want buying cars from them. The rich will always be there to buy, and current EV owners both represent a small demographic and may already have all the EVs they need for now. If they hook me, why would I ever have a reason to buy elsewhere again? I'm the guy driving to work every day and parking in a lot full of 200+ coworkers. If I rave about my car, they're guaranteed to get more buyers of all the S variants (not just the 160).
Now, I'm the guy who just overbilled this vehicle. I used my own reputation to speak for the vehicle Tesla told me about, and now I find out that it's a phantom. $49k will not get me the performance, mileage and charging potential that I told people about. A little pricier? Fine. Late delivery? Fine. No leather? No problem! But to find that Tesla pushed $49k while speaking of '160 @ 60mph', 'charge in an hour' and '0-60 in 5.6 sec', that is a big problem. Imagine myself, the guy buying the Tesla, (9) having to face my people to announce that what I told them is not true...for no reason other than the fact that Tesla chose to mislead for the short gain. It's embarassing.
I feel like a dude who goes on a date with a woman, only to find out later that she didn't really care for me in the first place...it was my richer, more handsome brother she wanted.
I should take a little trip down memory lane and look at the Model S pamphlet I got from my local Tesla store a couple months ago to see how they presented the Model S, then compare it to the reality of today. I do not recall any qualifiers in that pamphlet, nothing suggesting that the estimated charge time and acceleration would not apply to the 160. But I sure as hell saw that (10) entry-level price.
If I had a billion dollars in my bank account, I would still question buyng a Tesla vehicle at this point out of the principal of the thing. There's a fine line between advertising and deception, and I think they've crossed it. What do they need to do to win me over again? I don't know...would they even care to if? Some of the comments seem to allude to the fact that the (11) 160 is a loser for them...I'd hate to cut into their bottom line.
(12) By the way, I sent an email to Tesla customer service last night inquiring about the supercharging issue ((13)while also inquiring about the process to refund my deposit). I've heard nothing since...(14) maybe 160s are answered last?
**Thank god for the auto-save on this forum...would you believe that my computer became unplugged while I was typing this, lol?
This is a long one, but I'll try to offer a constructive response.
1. I don't feel that this is the case. Whenever reading any upcoming technology description, cars/computers/etc. I always assume they are talking about the maxed out configuration. It's both boring and not comprehensive to talk about what the base model offers.
2. I agree with you on this one. I'm, so far at least, willing to give Tesla the benefit of the doubt that this was an editorial snafu rather than intended deception. Perhaps mental wires were crossed in the editors when writing up the 0-60 text while writing the estimated range text.
3. Apples and oranges. The reserve was for a not fully specified product. There is no fee for getting your reserve back. There's no legal or ethical issue here as I see it.
4. It doesn't make it right or wrong. It's unfortunate from a PR and unhappy potential customer perspective.
5. I don't read it that way. It's a business decision that may be a key choice for Tesla's financial survival.
6. From the outside, you could argue that it's arbitrary which "premium" (300, leather) or at least "non-base" (230) features put you earlier in the production queue. That doesn't make it wrong or bad.
7. As noted in some of my recent posts, I think they messed up the PR on this one. I believe that some combination of the theorized technical, logistical, financial, and marketing aspects are involved here. I wouldn't be at all surprised to see, for example, a formal discussion at some point of the formal meaning of Supercharging vs. Quick Charging. Or, for example, a simplification of the supercharging station -- for technical reasons or financial agreements -- to only support a minimum rate that the 40 kWh vehicle can't handle. Again, we don't have *any* information that says QC won't be supported for 40 kWh.
8. You're jumping to malice or bad intent from incomplete information. For such a strong advocate, it's surprising to flip to a negative outlook in light of shallow information. It seems like an emotional response more than a rational one. Not a dig, just an opinion. Support and investment-via-reserve in Tesla is somewhat emotional, so that's justified -- just not constructive.
9. Being an advocate of technology that isn't final is a personal choice. If you billed the preliminary information (especially when coupled with your interpretations of intentionally incomplete or vague information) as final information, that was a mistake. If instead you described it as preliminary information that is subject to change but you're "optimistic it won't stray far off path", then you're fine -- no embarrassment to worry about.
10. Again, I don't know if makes me more of a pessimist than a realist but when I see "entry-level price" I assume that it probably doesn't include power windows or even a lock for the trunk. Having such an outlook rarely disappoints me, and sometimes results in happy surprise.
11. I don't think that's the case. But it's definitely not the showcase vehicle they'll have in showrooms or on tours.
12. Good. That approach should be far more productive than forum commentary for getting concerns addresssed. "Here's my reserve number. You know how long you've had my money and support. This issue is making me rethink my faith in the company. Can you give me some crisper and deeper information on ____ to address my concerns?" If that doesn't wake up Tesla Reps and yield a useful response, then Tesla has a problem with the family.
13. I recommend making sure you use language that sounds less like a threat, and more like "I'd like the information on the process for getting the reserve back, because I'm worried I may be forced to go that route." It's a tone thing that sometimes pulls more useful information, rather than forcing a defensive official response from the company.
14. I hope this is humor rather than frustration showing here.