Pretty much this. While there are a few (very few) P90DL cars that put up a sub 11 second 1/4 mile time, the reality is that the vast majority of those who tried were not able to prove out the original performance claims. Tesla suffered some reputation capital on ownership forums, such as this one.
The reality is that both the P90DL and the P100D are huge marketing wins for the company. Marketing departments never deal with reality.
Yes, in bold I'd agree that is the reality.
However the part in italics is curious.
If "reality" has any relationship to the "bottom line", and I can't see how it wouldn't, well then "marketing", has every bit to do with "reality".
Despite whatever "loss of reputation capital" there may have been on this or any other ownership forum, the P90D with Ludicrous and the P100D Ludicrous would seem to be huge marketing wins for Tesla.
I pointed the following out earlier.
Tesla continues to sell cars at an impressive clip, continues to make money, despite whatever "reputation capital loss" they may have suffered amongst a handful of folks in here.
To wit, at or around the same time of whatever "amount" of "reputation capital" may have been in the process of being "lost", on this or the sister Tesla ownership message board with regard to P90DL, Tesla was busy raising nearly three quarters of a billion dollars, one thousand dollars at a time, in Model 3 reservations.
Indeed, loss of "reputation capital" in here, hasn't even resulted in them so much as breaking stride in their efforts. Arguably, if anything, the pace has picked up.
So yes I'd definitely agree that the P90D with Ludicrous has been a resounding marketing success and the P100DL which followed it.
And I continue to be immensely happy that much of what is said in here appears to have little effect on Tesla's ability to continue to thrive and forge ahead.
If it did, they would have gone under by now.