I have not looked inside Costco's jewelry case in years because nothing there interest me. But I happened to take a look today and I was shocked I saw Panerai and Rolex. A decade ago I started seeing Cartier, Omega, and Tag Heuer but nothing in the $20k plus range. I used to tease some of my friends that owned Seamasters and Links that I don't wear Costco brand watches. Can't do that anymore. BTW Not my pics. Pulled off the web to illustrate the point.