geoffreak
Driving My Model 3
An upgraded battery will likely cost Tesla at most $3,000 (20kWh @ $150/kWh) whereas a simplified production may save at most $50-100 (and that's being generous). I really don't understand how anyone could assume that simplified production could get anywhere close to making up battery costs without ignoring reality.
Selling as a software unlock on the S is Tesla's way of saying they get bigger margins by selling it as a $3k+ item on a small portion of cars than they lose from producing it. That's one thing with 5kWh where the cost is under $1k and it is on a car where a $3k option is a cheap option, and another thing altogether on a much cheaper car 4x the difference!
Selling as a software unlock on the S is Tesla's way of saying they get bigger margins by selling it as a $3k+ item on a small portion of cars than they lose from producing it. That's one thing with 5kWh where the cost is under $1k and it is on a car where a $3k option is a cheap option, and another thing altogether on a much cheaper car 4x the difference!
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