Full article at:Plug-in electric vehicle sales could surge substantially in Canada if vehicle choice and supply (as well as public awareness) is improved, according to new research from Simon Fraser University.
The work found that over 33% of all Canadian car buyers are interested in a plug-in electric vehicle — this in spite of the fact that only ~1% of vehicle sales in Canada are currently electric. Worth noting here, though, is that the vast majority (89–93%) of those interested in plug-ins are apparently interested in plug-in hybrids (PHEVs) rather than all-electrics (BEVs).
With regard to the lack of options and supply, one should remember here that there are only 7 models of plug-ins currently available in Canada. The research notes that, without an increase in options and numbers, market share is unlikely to surpass 4–5% by 2030. With an increase in supply (up to 56 different plug-in options), though, market share could grow to over 20% by 2030, according to the researchers.
Via the data, the researchers identified 3 distinct groups of buyers: Pioneers (current plug-in owners); potential Early Mainstream buyers (those likely to adopt relatively early); and Later Mainstream buyers (those that follow the other two, natch).