In reality, I believe most people would benefit from their upper average daily driving range plus 35% for conditions that are less than ideal (ie. cold weather, hard accelerations and charging less than 100% to maintain battery health). What is your average daily drive? 100 miles? Let's do the math...100 miles + 35 miles for poor conditions = 135 miles.
Now, let's figure a 90% charge which would mean your pack would need a capacity of 150 miles. A more simple way to calculate this would be 1.5 times what your average daily travel distances are.
I think it depends on what 'role' you want your EV to play. Is it your family's 'second car', the 'around town' car that never really has to take a long road trip? In that case, a 150 mile range is certainly sufficient, yes.
The problem comes in when you want your EV to be your 'do anything' car, and/or your only car. In which case, that 150 mile range definitely becomes quite the handicap on longer road trips, supercharger network or no.
For example, I occasionally take 400 mile (800 mile roundtrip) road trips, from the SF Bay Area to Southern Oregon, or to Los Angeles.
With an ICE, I have one fueling stop, which I probably combine with a meal. So, like 30 minutes of downtime on my trip, which, all told, takes around 6 1/2 hours (6 hours of driving time).
With a 150 mile range EV, I'd have to make 3-4 charger stops along the way (certainly 4 with cold and/or bad weather). After all, I'm charging back to only 80%, if I'm being time-efficient, and chargers are not usually perfectly and/or evenly spaced.
So, that's what, 2 to 4+ hours of downtime on that trip, depending if I'm supercharger or chademo/CCS or a mix? My 6 1/2 hour trip becomes 8 to 10 hours. That is
seriously tedious, to say the least, and many ppl wouldn't find it acceptable.
But with a 300 mile EV, I make ONE supercharger stop, combine it with a meal, and have maybe 40 minutes of downtime... pretty much the ICE 'gas up and have a meal' driving experience. And even with a non-Tesla EV and 50kW Chademo or CCS charging, a 10% –> 80% charge takes maybe a bit more than an hour during that *one* stop. Still fairly close to ICE driving time, overall.
So, it's all in the role you want your EV to play. 'Second car' or 'metro car'... yes, 150 miles will cover it. 'Long range car', 'do-it-all car'... not so much.
And a significant number of ppl do seem to want a 'do-it-all' EV... Tesla's entire approach has been built around that, and has been very successful. Not that there's not a market for short-range EVs too, as we see with the BMW i3 and Nissan Leaf.
But at the end of the day, if you want EVs to COMPLETELY replace ICE cars, you kinda do need long-range EVs. Even if they're not the entire EV market.
Manufacturers have to compete on something consumers can relate to. It goes back to that old belief (that is not necessarily true), "If a little is good, a lot must be better."
I think you hit the marketing angle right on the head. GM certainly seems to think so, hence the '300 miles or more' standard they're adopting for all their upcoming EV models.
And I'm pretty sure the upcoming Porsche Mission E (311 miles) and Lucid Air 'Launch Edition' (400 miles) will try to trade heavily on their range advantages. No doubt other automakers will try to follow the same angle.
After all, it's one of the few ways that a 'Johnny-come-lately' automaker can try to compete with Tesla in this space... unless or until Tesla decides to match or beat anything they do, across the entire line-up, range-wise.
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