There has been much discussion about the cost of the Model 3. I suspect the average price will be much higher than the general public expects with the media focus on the $35k price "target". Personally, I believe Elon would have been much better off just saying the Model 3 will cost approximately half the cost of the Model S. When pricing for the Model S came out, the base model was $57,499 which created a lot of interest especially when the tax credit was factored in. A Model S for $49,999! Well we all know all that played out. So with the ASP of the Model S well over $90k now what will the ASP of the Model 3 be?