stopcrazypp
Well-Known Member
Porsche is not longer having a strategy of a niche manufacturer since they launched the Cayenne. When they were planning to do that, the reactions by Porsche enthusiasts are similar to yours' that it was pretty much sacrilege to the brand. The reality is that it fueled growth in the brand by attracting new customers who don't care about the same things as previous ones. Then you have the followup of the Panamera and Macan, which also depart from the traditional Porsche niche.Right. It will be much better for their brand when they build a sportscar that does not live up to the expectations of their current customers.
Sure it's a tiny market. But Porsche is a nische manufacturer catering to exactly this tiny market. They are not going to have their first BEV car be some kind of compromise. Maybe they will later have some Boxter equivalent with less performance.
As for this car, Porsche can take two strategies. They can have less track focus and make it less expensive (like the Boxster you mention) so that pricing is similar to Model S (starting at $70k). Or they can go all out and the pricing will start at more like $150k-$200k.
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