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This is the EV that Porsche should be manufacturing... Opinions & Insights: The case for a new Porsche 914 EV | Porsche Club of America
Opinions & Insights: The case for a new Porsche 914 EV
This column appears in the January 2019 issue of Porsche Panorama as the Editor's Note.
I’ve mentioned in this column before, although I’m a fan of Porsche’s past entry-level efforts from the 912, 914, and 924 to the original 986 Boxster, I’ve accepted Porsche’s explanation as to why it no longer feels the need to play in that sandbox. Ironically though, my first drive in the decidedly non-entry-level $150K plus Taycan Turbo has irrevocably changed my point of view on Porsche’s low-end strategy. Porsche desperately needs a new 914, and it needs to be electric.
Particularly among younger brand devotees, the existence of the Taycan, and what it represents, is going to cause an aspirational sea change — electricity is going to become the perceived gold-standard in performance. It’s already been noted by others that a Taycan Turbo S is faster in many situations than a McLaren 570S. How long will it be before people take note of the fact that a Taycan Turbo can hang with a GT3? No longer will Porsche’s current entry-level solution, a five-to-ten-year-old combustion-only Boxster or Cayman, suffice for someone in the 25-to-40 demographic. And since it will likely be 10 to 15 years or more before any Taycan depreciates sufficiently to become affordable for younger people, Porsche is in danger of losing an entire generation.
Opinions & Insights: The case for a new Porsche 914 EV
This column appears in the January 2019 issue of Porsche Panorama as the Editor's Note.
I’ve mentioned in this column before, although I’m a fan of Porsche’s past entry-level efforts from the 912, 914, and 924 to the original 986 Boxster, I’ve accepted Porsche’s explanation as to why it no longer feels the need to play in that sandbox. Ironically though, my first drive in the decidedly non-entry-level $150K plus Taycan Turbo has irrevocably changed my point of view on Porsche’s low-end strategy. Porsche desperately needs a new 914, and it needs to be electric.
Particularly among younger brand devotees, the existence of the Taycan, and what it represents, is going to cause an aspirational sea change — electricity is going to become the perceived gold-standard in performance. It’s already been noted by others that a Taycan Turbo S is faster in many situations than a McLaren 570S. How long will it be before people take note of the fact that a Taycan Turbo can hang with a GT3? No longer will Porsche’s current entry-level solution, a five-to-ten-year-old combustion-only Boxster or Cayman, suffice for someone in the 25-to-40 demographic. And since it will likely be 10 to 15 years or more before any Taycan depreciates sufficiently to become affordable for younger people, Porsche is in danger of losing an entire generation.