Since the announcement yesterday, many financial news services have reported positively about it: Positive sales news, with a bit of skepticism from some financial analysts at some random, nameless firm: Tesla Model S Tops GM Volt in North American Plug-In Race - Businessweek Coverage of yesterday's announcement: Tesla offers idiot-proof battery warranty - Apr. 26, 2013 Click-through of green cars, top article (hero image, etc) of the site. 6 greenest cars made in America - 2013 Tesla Model S (3) - FORTUNE Coverage *and* some speculation on 500 mile range batteries. Plus, they understand the concept of Tesla being a 1-stop shop and the profit potential in that. Great analysis. Tesla: Better Warranty? Check! Upgradeable Cars? Sure! 500-Mile Batteries? Maybe Soon! - Forbes More 500 mile range battery speculation for investors: Tesla Hints At 500-Mile Battery, But For Today's Owners? TSLA - Investors.com Positive article about the announcement and what it means. Some analyst saying positive things about Musk and his strategies being revolutionary: Tesla Model S outsold Volt, Leaf but Musk talks about car service - latimes.com There's many others. At the very least, this is simply great marketing by Tesla. Their name is getting everywhere and it's created more of a buzz and the order of announcements has been great: 1) We're making money, so we will be around for awhile 2) Here's an easier way to get the car 3) And don't worry about the battery bricking I should add that these articles are often on the front page or in the "Most Popular" box of the various sites.
Great articles, the PR machine at Tesla is in full swing and the shorts (and doubters) are feeling it. Without advertising - Tesla has proven effective at getting plenty of coverage. And... In the midst of all this media, Elon also got covered for this (adding more attention to Tesla): Elon Musk hates 405 Freeway traffic, offers money to speed widening - latimes.com