Since the announcement yesterday, many financial news services have reported positively about it: Positive sales news, with a bit of skepticism from some financial analysts at some random, nameless firm: Tesla Model S Tops GM Volt in North American Plug-In Race - Businessweek Coverage of yesterday's announcement: Tesla offers idiot-proof battery warranty - Apr. 26, 2013 Click-through of green cars, top article (hero image, etc) of the site. 6 greenest cars made in America - 2013 Tesla Model S (3) - FORTUNE Coverage *and* some speculation on 500 mile range batteries. Plus, they understand the concept of Tesla being a 1-stop shop and the profit potential in that. Great analysis. Tesla: Better Warranty? Check! Upgradeable Cars? Sure! 500-Mile Batteries? Maybe Soon! - Forbes More 500 mile range battery speculation for investors: Tesla Hints At 500-Mile Battery, But For Today's Owners? TSLA - Investors.com Positive article about the announcement and what it means. Some analyst saying positive things about Musk and his strategies being revolutionary: Tesla Model S outsold Volt, Leaf but Musk talks about car service - latimes.com There's many others. At the very least, this is simply great marketing by Tesla. Their name is getting everywhere and it's created more of a buzz and the order of announcements has been great: 1) We're making money, so we will be around for awhile 2) Here's an easier way to get the car 3) And don't worry about the battery bricking I should add that these articles are often on the front page or in the "Most Popular" box of the various sites.