IF Tesla ends up with 300-500 K preorders for Model 3, prior to the Chevy Bolt sales launch, the Bolt is doomed to being a marginal, bit player!
The Bolt team needs to ask some important questions:
1. Why is this happening : Passion, Excitement for Tesla and its designs ! Not much for Chevy todate!
2. Where does this leave Chevy Bolt : We will know soon ( maybe in 4-5 months ) once Chevy takes orders for the Bolt at Chevy dealerships. WILL there be lines ? If not, it would an embarrassment for Chevy. I expect Chevy will launch a $10 million plus TV and print ad campaign around this fall. Maybe too late ?
3. Will Chevy deliver on the Bolt specs ? : Not clear they will be able to hit 200 miles on a single charge ! So, they have to prove that. What incentives will Chevy dealers get to push Bolt sales as EV's don't bring same amount of service revenues ...no oil changes, no need for oil or air filters ....and lot less moving parts in EV's vs. ICE. Most dealers make the bulk of their profits through their service departments and not through new car sales. Will customers have to negotiate final price and options for the Bolt with the frustrating Chevy sales people ? And get ripped off ?
4. Will Chevy provide big customer and dealer incentives : I am betting that Chevy will do something like : " IF you show us your Model 3 preorder reservation we will give you $1500-$2000 off !
5. Will Chevy achieve at least 50 k sales ( assuming they will produce at least that quantity in the first 12 months after their launch )
The Bolt team needs to ask some important questions:
1. Why is this happening : Passion, Excitement for Tesla and its designs ! Not much for Chevy todate!
2. Where does this leave Chevy Bolt : We will know soon ( maybe in 4-5 months ) once Chevy takes orders for the Bolt at Chevy dealerships. WILL there be lines ? If not, it would an embarrassment for Chevy. I expect Chevy will launch a $10 million plus TV and print ad campaign around this fall. Maybe too late ?
3. Will Chevy deliver on the Bolt specs ? : Not clear they will be able to hit 200 miles on a single charge ! So, they have to prove that. What incentives will Chevy dealers get to push Bolt sales as EV's don't bring same amount of service revenues ...no oil changes, no need for oil or air filters ....and lot less moving parts in EV's vs. ICE. Most dealers make the bulk of their profits through their service departments and not through new car sales. Will customers have to negotiate final price and options for the Bolt with the frustrating Chevy sales people ? And get ripped off ?
4. Will Chevy provide big customer and dealer incentives : I am betting that Chevy will do something like : " IF you show us your Model 3 preorder reservation we will give you $1500-$2000 off !
5. Will Chevy achieve at least 50 k sales ( assuming they will produce at least that quantity in the first 12 months after their launch )