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pre heating for short trips?

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In the blogs section the is a nice write up for driving MS in cold weather. I have one question. Why would preheating diminish lifespan if not plugged in?

"If you're not plugged in then it's a different story. You could end up using quite a bit of battery power preheating. This is not just running your battery down; it's also using up a little bit of your battery's lifetime. My usual compromise is to prewarm the car for 10 minutes to make the cabin reasonably comfy, then off I go."
 
In the blogs section the is a nice write up for driving MS in cold weather. I have one question. Why would preheating diminish lifespan if not plugged in?

"If you're not plugged in then it's a different story. You could end up using quite a bit of battery power preheating. This is not just running your battery down; it's also using up a little bit of your battery's lifetime. My usual compromise is to prewarm the car for 10 minutes to make the cabin reasonably comfy, then off I go."
If you want to be picky, every electron in or out of the pack uses up some of a finite amount of charge cycles, that said, the amount is very very high, so I wouldn't worry about it too much. I'd worry about running the battery down if I'm doing much of it without a charger nearby, but otherwise enjoy being a bit more comfortable. Remember, there's almost nothing ever invented that doesn't wear a bit when using it. Doesn't mean we should stop using things.