Actually, I don’t think they are that incompetent.
You must be new here
Tesla has a very very long history of being incompetent at the most elementary and basic business practices.
They make terrific electric vehicles but they corporately can't find their ass with 2 hands and a map. If they could they'd have been profitable sooner and more consistently instead of continually making unforced errors.
These are the same guys who announced they were ramping up production 4-5 fold with a mainstream production vehicle in the model 3... and only after it was already coming off the line in large numbers did it occur to anybody "Hey, maybe we should've lined up some trucks to actually transport these things, huh?"
These are the same guys who waited until months after THAT to figure out "Huh, maybe we're gonna need more service centers if we suddenly have 4-5 times as many cars being sold a year...maybe we should start adding some of those, huh?"
These are the same guys who loaded Pole Position onto their production vehicles as a game without bothering to check if they had the legal rights to do so first (spoiler: they didn't)
Myriad more examples abound. Hell there's gotten to be hundreds of threads just on how incompetent the entire delivery process was for so so so many owners since the launch of the 3 (with such stories continuing to appear over 2 years into production).... with folks having cars vanish from under them, having deliveries rescheduled multiple times with no explanations, with Tesla reps often telling them they "had no idea" where their car, allegedly in transport, was located- despite the car literally having GPS and networking built into it.
The data thing is just another example of it.
They are clearly giving it away for free. By saying “free for a year,” they can turn it off at some unspecified point in the future without any legal blowback. If they said “free connectivity included” without the possibility of a sunset date, it is much harder change course without a big ol’class action lawsuit or two.
That makes no actual sense.
They told Model S owners starting January 1, 2014 they'd get 4 years of free connectivity and then be charged for it.
4 years specifically.
That began ending for the first such owners January 1, 2018. It's almost January 1 2020 now, and Tesla hasn't figured out how to charge anyone- despite having their actual personal and billing info, and Tesla themselves costing the company money continuing to provide for free something the customer
explicitly agreed to pay Tesla for
They told Model 3 buyers if they purchased before a specific date in July 2018 they'd get free
lifetime connectivity, and anyone buying after that would get either 1 year (with the full premium interior) or 0 years with partial premium.
That time has also passed with no billing happening.
Again Tesla leaving literal free (to them) money on the table because of basic incompetence.