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Your RangerEV was not produced by a startup company. It was built by Ford, which happens to be one of those mature, well established companies. So his comment doesn't even apply to your RangerEV. Actually, it stands on the other side of the comment, when compared to your RangerEV, many of the other electric cars look like crap.
Criticising EV punishment cars is kinda like shooting fish in a barrel.
And saying everyone else in your industry is crap is like saying you are the only clean thing in the toilet.
Even though the Tesla roadster may be the best of breed, it is still always to be associated with other EV efforts, so you have to be careful how much you are critical of related products.
It reminds me of how chiropractors, acupuncturists, rolfers and back surgeons tend to disparage each other. It leaves one with a bad back wondering if everyone is wrong.
He's talking about startup EV companies, not the previous efforts of Ford, GM, Toyota, etc."In general, it seemed to me that, the way all other people started electric car companies, got in the business, was wrong. They wanted to make a car that would save the world. So, they needed to make a car that everyone could afford and they tried to come in at the bottom end of the market. They try to go up against very, very mature companies in a very, very mature industry. Every single component they buy costs them double what Honda or Hyundai or somebody pays for that same part. So they wind up with a car that's a piece of crap. No one wants to buy it.