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Toyota Targets 60,000 Annual Sales For Prius Prime Plug-In Hybrid
I guess the 22 miles electric range has them really thinking this is going to be selling like hotcakes. Can't wait to see the price.
RT
Outside of California they're pretty hard to spot because they look just like a regular Prius. The only differentiating features are the charge port door, the tiny badge on the back and the metallic trim on the liftgate. They're easier to spot in California because most of them have the green HOV stickers on them.I actually SAW a plug-in Prius Prius at my local dealer! It was a special order. I have never seen it on the road, or seen ANY on the road in Canada.
Pricing info starting to trickle out:
Confirmed Pricing Thread
In the Netherlands, the "Business+" version of the new Prius Prime will run you $37,906, add in the "Luxury Pack" and it adds another $1,684. Total cost would then be $39,590. I'm guessing thats before taxes and delivery charges.
Toyota thinks they can sell 30,000 of these per year in the U.S. Through June Toyota has sold 48,251 Prii in the U.S. so maybe they can hit 90,000 for the year (note that sales are declining, down 11% YOY).
I will bet anyone here my early Model 3 reservation that Toyota does not sell 30,000 Prius Prime's in the U.S. in 2017. Any takers?
I'm thinking more like <10,000.
RT
Pricing info starting to trickle out:
Confirmed Pricing Thread
In the Netherlands, the "Business+" version of the new Prius Prime will run you $37,906, add in the "Luxury Pack" and it adds another $1,684. Total cost would then be $39,590. I'm guessing thats before taxes and delivery charges.
Toyota thinks they can sell 30,000 of these per year in the U.S. Through June Toyota has sold 48,251 Prii in the U.S. so maybe they can hit 90,000 for the year (note that sales are declining, down 11% YOY).
I will bet anyone here my early Model 3 reservation that Toyota does not sell 30,000 Prius Prime's in the U.S. in 2017. Any takers?
I'm thinking more like <10,000.
RT
Looks like there may be some kind of issues with the vehicle. The Japanese launch is being delayed from this fall to the winter:
Toyota Prius Plug-In delayed for Japanese market
If they price these in the US at the same price as the normal Prius (after tax credits) and if they have plenty of production then they may replace most of their standard Prius sales with Prime if they get their dealership sales people on the job.
Salesman: "if you don't plug it in it is just like the normal Prius, but if you do plug it in to a normal wall outlet at home then you save money and only go to the gas station half as often".
The problem could be that they can't produce enough of them both to satisfy the Japanese market and CARB, uh, I mean, the US market.