Shai Agassi's company finally has a name! It's "Project Better Place" -- as in, making the world a better place. (It's too bad "Feel Good Cars" was already taken, don't you think?) Also, it turns out that PBP isn't a car company. Instead their goal is to set up networks of charging stations and battery-exchange stations in urban areas. “We’re basically saying this is just like the cellular phone model,” he said. “If you think of Tesla as the iPhone, we’re AT&T.” Here's the company website: http://www.projectbetterplace.com/ Here are some articles: http://www.nytimes.com/2007/10/29/technology/29agassi.html http://www.businessweek.com/bwdaily/dnflash/content/oct2007/db20071027_825187.htm http://www.tmcnet.com/usubmit/-shai-agassi-launches-alternative-transportation-venture-/2007/10/29/3050233.htm Note the NYT article which incorrectly -- and infuriatingly -- blames Tesla's delays on problems with the battery pack. As far as I can tell, the ESS has been about the most trouble-free component in the car.