Without adding the automatic rear liftgate, it's price is STILL $3,500! I ordered it on my 90D mainly for the liftgate. For me, the other features were mostly useless or of little value: Bioweapon filter: I may use this noisy air blaster every year or so when I drive thru the stockyards on Highway 5 or if the North Koreans misbehave badly. Three-position LED turning lights: I don't drive dark windy mountain roads very often. And even then, from reviews that I've read, it's value is questionable. LED fog lights: Useless where I live or where I'm likely to travel. Leather: I like the leather steering wheel (aren't they all leather now?). This can be added later. I can live without the other leather. Is it really leather? It looks like vinyl. Patches of Alcantara: My wife likes it. I don't. Soft LED lighting: I can live without this too. The extra trunk lighting is nice (after you replace the dim LEDs), but extra LEDs can be easily added. Same with the puddle lights. Lighted door handles: Nice, but not worth much to me. Phone jack: Never plan to use it. Easy to add afterwards. So, if I were to order another MS, at $3,500, I'd take a pass on PUP. YMMV And here's a guess: The upcoming price increase on the 100 series will include all of the features on the current PUP. The PUP option will be dropped for the 100D and P100D.