I was really bothered, to the point of being offended, by the reveal event handling. I received an invitation but couldn't go (very glad I didn't now) so I sat at my computer for 55 minutes waiting for the event. During the extended wait there was no information given to those waiting for the stream, or to those at the event live as far as I know. When Elon arrived there was no hint of apology, "Sorry we're late", or explanation. Similarly, there was not the slightest expression of gratitude, "Thanks for coming", or other acknowledgement of his guests and supporters.
Elon is clearly brilliant and I believe that the Model X will be an incredible vehicle. I also believe in his vision and mission. I have voted with my wallet - I'm a stockholder, I own a Model S and I anted up to reserve a Model X. Many of us have. Elon doesn't make the magic alone - it is a partnership which includes Tesla shareholders, customers and supporters. In my opinion the handling of the event showed arrogance and Tesla's partners were treated poorly. How many people attended or watched the event? How many man hours or man years of combined time were wasted by the 55 minute delay? Would some apology, explanation or expression of gratitude been appropriate?
Last week I picked up a new iPhone at the Apple Store. I had a short wait of about 10 minutes. An Apple employee offered me a bottle of water and said, "Sorry for the wait; we'll get you your phone as soon as possible." As I left every Apple employee said, "Thanks for coming in." I felt like a valued customer. With the Tesla event there is nothing that leads me to feel like a valued part of a partnership and I'm not interested in being a cult member and lining up mindlessly to drink more Kool-Aid.
Maybe this is just me and I need to get over myself. Please give me a reality check!
How it is presented is important but not that important compared to the quality of the product. Would you rather have VW selling you on their "clean diesel" with an amazing on time presentation? Or would you rather Elon be a little late and stutter his way through a clunky presentation but put out a vehicle that seems to be pretty spectacular. The all around safety of the vehicle is exemplary and more than I expected.