I don't think you guys understand the purpose of these options/packages. They're designed to maximize the number of options a manufacturer sells to the consumer. They package them up that way so that if a consumer really wants one or two options, they have to pay for a bunch more.
It's kind of like TV Channel bundling. I may only want ESPN, but I also have to pay for The Cooking Network, The Woman's Network and 'The History of Ukranian Miniature Doll Making' Network.
I'm not saying that I agree with it, but it is what it is. If consumers don't like it, then can make a huge statement with their pocket books (e.g. cut the cord, or not get the options). Dealers will have to change their practices if most consumers rebel.