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Discussion in 'Tesla for Sale' started by TEG, Dec 31, 2010.
The site is in Japanese.
There is a PDF copy of the Owner's Manual on there. Someone was looking for that recently.
Now my Japanese is a little bit rusty (ahem! Babel Fish translation), but when I open one of the Model S files there appear to be prices there for each battery pack option.
Well spotted Adm, I didn't click into that PDF.
So if this is to be believed, they are charging (excluding 5% vehicle excise tax):
2012 Tesla Model S 260 [160 mile] | 7480000 円 = EUR 68700 = GBP 59000 = USD 92000
2012 Tesla Model S 370 [230 mile] | 8080000 円 = EUR 74250 = GBP 63800 = USD 99400
2012 Tesla Model S 480 [300 mile] | 8680000 円 = EUR 79750 = GBP 68500 = USD 106800
By comparison, their standard (non-sport) Roadster price is EUR 166300 = GBP 142800 = USD 222812
I wonder if all the prices can be scaled accordingly?
The Google translation suggests that these guys were resellers and transfered the Tesla business across to Tesla's Japanese subsidiary when that started. However, they are still Fisker resellers.
@dpeilow: When I check on the Tesla website, they have a price of 12,8 mio Yen (tax included) or about € 117000 for the non-sport Roadster. Is there an extra charge some where?
100 Yen about € 0.92
€ 11000,= for 220 km extra... well, lemme think about that one. If they have the same max number of charge cycles it might make sense.
Some of the roadster pics are off of past ebay auctions. Not sure if the cars were bought and exported, or they just like to steal pics.
I guess they were adding a healthy markup when they were the sole importer. Makes me wonder if the Model S prices can be scaled in the same way.
If you add tax onto their Roadster price, the markup is about 50%. Divide the 160 mile Model S price by that and it's pretty close to the $57k that has been quoted in the past.
What intrigued me was the ratio of the 300 mile to the 160 mile versions: just a 16% increment. If this turns out to be correct it suggests the 300 mile version and 230 mile versions will sell very well.
Additionally, it might suggest the base pack represents about $10,500 of the un-subsidised 160 mile vehicle price ($57,500) and the upgrade of additional 140 miles another around $9,200.
If the 300 mile battery is 95kWh (a number i recall, will edit if On review I see its wrong) then that's rather close to $200/kWh, which is a cost number Tesla have mentioned, and might suggest the battery is sold with near zero profit margin, with profit being taken on the remainder of the car.
Here is how they work out the 12.8 million yen price for the base Roadster:
1) Tesla's effective $/yen rate currently = 100 yen per dollar (depsite the actual rate being close to 80 yen per dollar, they have a "buffer" built in)
2) About $5,000 or so extra to fly the car into Japan from US or UK.
3) About $3,000 to convert the car to Japan-spec. (slightly different safty standards, different license plate holder, etc.)
4) 5% sales tax on top of the whole thing -- this is the one tax that has not been waived in Japan unfortunately for EVs.
Anyway, it adds up to about the 12.8 million yen price. For other options such as Sport version or upgraded interior, they simply do a straight conversion at 100 yen to the $, no extra fees... However, you do get close to $40,000 back from the Japanese government in cash when you purchase or lease the vehicle -- which brings it back down almost exactly to the price you'd pay for it in the US. Tesla is pretty clever in this regard -- they've set the price exactly at a point where they benefit from this huge subsidy rather than the buyer. But it would be a pain in the neck to buy it in the states, ship it over, convert it, etc. At the end of the day, the Japanese government pays Tesla $40,000 for each Roadster they sell here. Note: the rebate money likely will run out as there is a fixed pool which also includes the Leaf, i-MiEV, etc. Once the pool runs out, I bet Tesla cuts the price of the car here. We'll see.... I had a very long discussion with them about how their pricing was a bit unfair, etc., but I was told to take it or leave it! So I ended up taking it. I just wanted one too much!
If correct, the 300-mile version will be very popular. I read somewhere that version will not be available until after the base range model.
I was told this by a sales person early last year as well but I wonder if that still is accurate. I was told this when fall 2011 was the delivery target so maybe it's possible with summer 2012 being the new delivery date.
Same here dsm...was told this or read this in conjunction with 3rd / 4th quarter 2011 delivery date...hope this has changed with a 3rd or 4th quarter 2012 delivery date...