budget and priorities
Not true - unless you think "middle class" = above median income.
If we take middle class as someone in the 25 to 75 percentile, we are looking at a household income of between 30k and 95k. Tell me how someone with an income of 30k and 2 kids can save enough for S.
Someone in poverty can't buy a Tesla yet, but any middle class person can, even lower end middle class if they have the right priorities and budget skills. If they want help establishing priorities and budgets I'll be happy to teach some lessons or refer you to some resources. I just added it up, since graduation, over 8 years, I have averaged 32,700 per year gross, before taxes. 10 months ago I had 20k saved for our Tesla we planned to buy end of 2013. Instead Jan 2013 we jumped on the Rav4 Ev as a much cheaper option, but would have saved for the Tesla if they had not put their power train in a cheaper option - still the best car we have ever owned.
I consider a Tesla product a lifetime investment (at least housing type durability). Many low income people pay just as much into transportation as they do housing (per US census in 2009 Average expense was $10,075 for "Shelter" and $7,658 for total transportation
http://www.census.gov/compendia/sta...res_poverty_wealth/consumer_expenditures.html). With those American financial priorities, US leading the world in percentage of income spent on transportation, it's more appropriate and cheaper long term for low income people to purchase a durable product instead of the endless cost cycle of ICE transportation (to an extent such as bottom end the middle income bracket and of course excluding alternatives like walking and etc.)
Working backwards, With census stat above, average US spending $7,658 on transportation, if we take into account 15% of US is poverty bring that stat down significantly. The remaining US population above poverty spends more than that on transportation. If we assume in Tesla's favor it will have well over 50% charge in 20 years, enough to do all minimal life activities and it will have no other maintenance cost besides tires.... 20 years X $7,658 min = $153,000. that means with the existing average transportation cost, and not getting jacked on financing, you could buy a Tesla, service plan, tires, insurance and still spend less than the average american over 20 years. I dare say my car will go strong for 30 years, then destroying any price comparison.
In general, previous modals involving ICE don't work for Tesla. Most american's have a new car every 6-10 years. If I want a new Tesla every 6 years, no I can't afford that. But if we step back realize this is not a "car" in the traditional sense with different depreciation in terms of maintenance and durability then we can look at the real picture. Side note: with 15k miles in 10 months on my Tesla power train we notice no change yet in battery capacity or any performance characteristics.
-Elia Bassin