The Model X timescale starting end of August with the reveal event and the deliveries in Q4 seems to have been going too fast. Judging by some post on the forums some early X cars should have never been delivered from the factory. Some errors on those cars are very apparent and the whole story about the cars being in delivery centers for weeks adds to it. If Tesla weren't a public company I don't think this would have happened, but instead they would have taken a couple of more months. So this was probably done for reasons related to the share price, one being the timeline and goals for options for management and the other being to keep the promises to the street so the share price could remain high. However, I think this has now backfired and in the end the share price has been lowered because of it. It looks now to the outside like they don't know how to properly handle a launch of a new model and it raises concerns about Model 3 (not for me personally). It also puts all focus on the problems rather than things that is going really well, like production and demand for Model S. This is also important because at least to me it seems the development and launch of Model X has not been as problematic as is sometimes indicated, but instead they just cut time short and moved the timeline one quarter too fast all because of the stock market, and the progress has been steady all along and it will most likely soon be solved. One concern is that the same thing will happen with Model 3, for example a reveal event that happens too soon with a not ready car. I hope I am wrong on this as they now supposedly have worked on Model 3 for years leading up to the March date. They are doing this because the eventual need to raise equity. At this level the dilution is much worse obviously than before. That is the only explanation I can find anyway. I like to think they are not running the company too much on a quarter to quarter basis. Another interesting question is what the reaction would have been if they in June or July would have said the X was delayed a further 2-3 months and the reveal would have happened in November, December or January. Most likely the stock would have taken a big hit, but it is possible we would have been better off at this time.