Take the rose colored glasses off. They never thought it was ingenious. Just strange.
We will see how many of the reservation holders whatever the number is end up buying the car that was originally marketed as a $35,000.00 that qualified for a $7,500.00 Fed rebate plus state incentives. I think it is a great $26,500.00 or less car. Not such a great $50,000.00 plus car. I really suspect the next problem for Tesla will be finding buyers once the production numbers increase to 5,000+ cars per week.