I'm surprised that no one yet has mentioned snow and ice.
Because we live where the roads are sometimes slick in the winter, we coughed up the extra money and waited a whole extra year for the dual motor M3.
I have never driven the single motor M3 on ice so I can't speak to that. But I can say that almost everybody who lives in snow country understands that front wheel drive is much better than rear wheel drive, at least in ICE cars. ...We're not talking about stopping, as that can be applied evenly with brakes, we're talking about accelerating where when the car is pulled with the front wheels it tends to squirrel around less on ice. If only pushed by the rear wheels it can spin around. (Not sure if the M3 does this or not).
But I have an open mind. At the time we had to make our decision, I could find no good source of info for how the M3 rear wheel drive does on ice, and we weren't willing to risk getting the wrong model. I suspect this is the reason that I heard that dual motors are outselling single motors.
Still, I someday hope to drive a rear only M3 on ice on a safe open parking lot just to see how it does.
I dropped the extra bucks on the AWD solely for this reason. The performance/0-60 time is immaterial to me, but any advantage I can get in bad weather is most welcome.