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Discussion in 'Hong Kong' started by River Leung, Nov 13, 2014.
Seems Lexus NEVER GIVE UP with those Anti-EV Ad :scared:
BMW i3 was not designed for long distance travel, and what is the point to compare it with a sedan?
FYI: i3 came third in US plug-in car sales Oct
lol I don't think in real life any 1 would do this with a i3 unless they are very think in the head.:biggrin:
they should have picked the Tesla 65 and I bet it will win
wait till tesla bring the little beast out in a few years time then we see who best BMW or Tesla:tongue:
When Tesla Motors drove the Model S through the Death Valley, they had a pickup truck with them as backup and support vehicle. That "backup" ended up having some trouble to keep the engine temp cool while running the air con on the hills, in the heat, while the Tesla Model S didn't have any problems at all. Besides, the Model S doesn't suffer from the ICE "altitude sickness" as there is no combustion going on at all. In fact, the higher the elevation, and the air gets thinner, the air resistance decreases while the power from the engine is just the same. Downhill again? 80% of the energy goes back into the battery, while the ICEs wear the brakes hot and have to use engine braking.
Elon Musk on Twitter:
No wonder Lexus stay away from the Model S in comparison. I would say possibly on cabin build quality and time to "recharge" would be the only areas they compete.
That kind of stuff just shows how insecure they are. Why make a different product look bad and even make up things that aren't real. I think this is proof that Lexus/Toyota is actually seeing EVs as a thread. Up to now they could just ignore it. But the public awareness and demand and sales are way too big to be ignored. If anything this ad shows how far EV have come and that they are considered a serious competition by the larges car manufacturers.
Lexus tried to yank that ad 24hrs after they aired it. Probably due to how badly it was received, and all the negative comments it got. However, on the internet you cannot totally remove anything. I'm sure this ad will haunt them later on.
It's not insecurity, it's just marketing ruthlessness. They have no plug-ins, the key luxury players are going plug-in and Tesla's come on the scene, so naturally they're going to criticize BEVs by describing short-range BEVs, hoping to put people off looking into them before they discover that there are PHEVs as well.
Tesla does the same kind of ********ting. "Look at new Autopilot technology* See how advanced we are.**"
* That we might actually be able to release at some point.
** Or at least hope to be in the future.
They shot themselves in to foot with this one. Maybe a case study in marketing studies in 10-15 years (how badly you come off when you assume the role of a has-been, everything was better yesterday old grumpy man).
Also, at one of the charge stops I noticed a sticker on the charge port flap/door - it's an i3 Rex
Duoble fail Lexus.
True that their auto pilot technology isn't that ground breaking, yet Tesla does not pick one competitor and make a 5 minute 'ad' to make them look bad. The pathetic part is to depict a competitor in a bad light rather than bragging about your own product. Ridicule someone else with made up stuff is the part that Tesla doesn't do.
Yes, it was a range extended i3 and they photosopped out the gas filler flap for most of the scenes. However not all of them. I called them out on this with a blog post. If they had properly used the i3 they had, they would have made the trip without issue. It would have taken a little longer, but they would have used less gas. Lexus is just scared because the i3 outsold the CT200h last month. Toyota is telling everyone that nobody wants them to make EV's yet an EV outsold their hybrid that costs $10,000 less! How do they explain that?
The Electric BMW i3: Lexus Video Attacks the i3. Uses Photoshop to Hide the Truth?
I was going to write the Gandhi quote (ironically, I am in New Delhi right now), but I see you have it at the end of your great blog post above.
Here is a quote of your quote then:
My biggest wonder here is - how could they even think they had a chance to get away with a smearing campaign like this? Works great if you control all information flow, but in the part of the world where information flows quite freely, it's impossible to stop people pointing out the facts and deficiencies.
Now I am looking forward to some Tesla Motors enthusiasts to copy-cat this video, but using a Tesla Model S instead. The money saved on gas (while supercharging), spent in the casino, winning a small fortune?
"Hey, it's not mine, I borrowed my brother in laws Tesla Model S. He says I can just use the superchargers for free, as they are tied to the car, not the owner"
300 mile trip? One 20 minute stop at the Barstow supercharger should be more than plenty to make that trip, and while in Vegas, there is a supercharger on Bridger Avenue.
What happens in Vegas, stays in Vegas.
Well, maybe apart from bad smearing campaigns and freely of charge electrons ...
Like your script for the remake.
Wish they used that money to build an electric car instead of smear campaigning... What a waste of time and money
In an article I read about when Samsung tried to do negative advertising with regards to Apple, I found the following general points that talk about why negative/smear campaigns are rarely succesful:
Why is it a big mistake?
There are so many reasons why “knocking” the competition is ineffective. Here are just a few.
- Free advertising. When companies disparage market leaders by name, it just confirms the market leader is the one to buy and makes a “free” positive brand impression for them in the minds of prospective buyers.
- No reasons to buy your product. Disparaging the competition does nothing to give buyers reasons to buy yours. In fact, many presume you are knocking the market leader because you want to ride its coattails.
- Makes you look bad. When you disparage competitors, many in the target audience think negatively about you. Here is what Luke Hopewell says in Gizmodo Australia, “Look, I’m just going to come out and say it. It’s what we’re all thinking, right? Is just a bit petty that Samsung is attacking people who line up for Apple products when nobody is game to line up for Samsung’s?”
- When you “put down” popular products, you are putting down the people that like them. Those you insult will not be inclined to buy your products, and they will spread the negative word about you to their friends – resulting in a negative word-of-mouth pyramid saying bad things about your company and products.
- Makes you look arrogant and insecure at the same time. Consumers learn at an early age that good companies don't “bad-mouth” competitors. Leading companies know their products are good and have no reason to talk negatively about competitors.
- Puts a target on your back. When you tell the marketplace that your products are better than popular competitors, you are putting a target on your own back. Many will go out of their way to find defects and prove you wrong.
Read more: Why Samsung's Anti-iPhone Ads Don't Work - Business Insider
Now, I'm definately not in the advertising business but even I could have told Lexus this... weird of the to let this one slide through and very strange of the ad agency who made it...
Here are the losers responsible for Lexus' poor advertisement strategy: Team - Team One Advertising. Team One is a division of Toyota's Satchii & Satchii agency. I could not find the above ad, or any of the other previous anti-EV ads under their "Work" page. I guess they're not proud of it...
BTW here's a screen cap from another one of their video ads. "Lexus, the proven way foward"
Thing is, if they really wanted to do an "anti-ev" ad, they didn't need to do any of this, no negative advertising needed. Just say "400 mile range, refuels in under 5 minutes at over 100,000 locations nationwide"
You get the same message across, without the negativity. It makes people looking for a car think about range anxiety (which is what they obviously want) while showing their strengths without badmouthing anyone.
We all know that Range and charging access/time are the only arguments left against EVs, and I have no problem with them pointing out that their vehicle doesn't have these problems. It's up to the consumer to decide if they really do need that ability.
It would be funny to hire the same actors and make a video featuring a Model S which just a slightly different story line
Yup, agree! See post #11
It better be some group on enthusiast from the same area, so they can make the shots in the same locations, where possible.
Totally good post, Johan. Now looking foward, what would be Lexus' next move, an apology campaign?
It is not really an ad. It is from comedy site funnyordie.com
Because the ad feeds popular myths and prejudices. We know how ridiculous and dishonest the video is, but the man in the street doesn't. Just look at how many people think the Model S is a fire trap. Last Summer, I plugged my Model S into a public 208V station and walked about 50 meters when I was overtaken by two teenagers on bicycles. I overhead this part of their conversation:
Teen 1: Did you see it?
Teen 2: Yeah, charging. It's probably getting ready to blow up.
I was only about 60 miles from the plant in Fremont at the time, so in area that should be Tesla-aware.
While I agree with all comments how bad that ad is, it unfortunately does show a truth ! Even with the MS I have been in such situations where I had to take all my Tesla enthusiasm to not be pissed of. Once you get out of your comport zone of home and super charging you WILL NEED to waste hours somewhere (mostly in the middle of nowhere...) to charge up.
In my opinion one of the major reasons for all that negativity are the "stupid" 6 KW L2 chargers. Installing them just did the opposite of what it should have done, it only helps the critics with their "EV charge waiting for hours"message because it IS true. All that stuff should have never been build.
BMW also made a BIG mistake by not offering Chademo, how many CSS chargers are there in the US ? And then the next "slow charger" mistake is just around the corner, BMW's great 6.458 $ FAST DC charger with remarkable 24 KW ! 4 KW more than a 750 $ HPWC ! Isn't this a proof that BMW does NOT plan to make any big battery car in the future ?
Its very very sad that Tesla is alone, Elon did not predict that NOBODY is really building a serious EV. Those I3/Leaf type cars along with 6 KW chargers will keep fueling the bad reputation of EV's.