Regarding storage and how much it has been priced in... Or not... To the current price.
We here tend to have a fuller scope of the ongoings of the company than I think most people and even analysts and other "professionals" have. While we have thrown around 200$/kWh as the suspected current cost to Tesla, keep in mind that most everyone else does not share that view. Specifically let's look at companies whose job it is to pay attentention to the battery field, Lux Research... Didn't they post some crazy high 380$ number not too long ago? And they, as best I could tell, didn't have stake in saying down with Tesla and look at this other technology that I am trying to misdirect you toward. They put a decent amount of work into how they concluded their pricing.
To that end, people have pushed around numbers on hypothetical storage products using a hypothetical pack cost for the Model S battery, all shooting in like the 10k+ range. Again we all thought this was a crazy number, but for those outside of our circle (and there are a LOT of people outside our circle here on TMC) that might have seemed reasonable and even logical.
So while I don't view the announcement as a surprise I think we here on TMC are not the majority of shareholders/interested parties.
I mean, honestly ask yourself when you were last truly surprised by anything Tesla formally announced? Let's work backward,
Stationary storage, known for at LEAST 15 months (JB speech given in Jan 14)... Nope no surprise
70D... I'll admit minor shock at this timing and it being out of the blue with no fanfare... But many long suspected they would have to raise the 60 in order to hit at least 200 miles on the X, this hasn't hit the full story yet as we don't see the X, yet... But mark my words, the X70D will magically have like 208 miles of range or some such...
Dual Motors On the S: hinted at publicly by the company like about a year prior at those EU town halls that the company did.
Autopilot: that's been the talk of the company for like a year or so before the announcement as well. There was even a tweet by Elon about hiring people specifically for that field.
I could go on, and you could likely apply this to core parts of the company's business as well, like factory upgrades, and other such things. We don't tend to get as much of a heads up on some of these things, but I think the only true surprise I have experienced was the Q4 pre-announce by Jerome two January's ago. If none of this was a shock to the average trader/shareholder, then why all the volatility in the price? Clearly the price is moving based on the uncertainty of the company at the time, but yet here we sit knowing well in advance of most of these news events.
the hard part is not trying to figure out what the company is doing... Oh no, that's easy. I have never traded a company that I had this much transparency into their business and what was happening and coming in the future.
nay, the hard part is determining how the market is going to react today, tomorrow, this week... And how long it will take for the market to realize what we have known all along... There is no spoon.
/micdrop !
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