The way Tesla will sell solar is to have many fewer face to face sales calls in prospects home. The store is much more efficient, with the homeowner's roof viewable on google earth. Even a customer who calls asking for an estimate can be directed to the store for the reason that they can see the equipment like the powerwall.
Like Solarcity, Tesla will still lose lots of bids due to higher price. But the sales costs should be substantially less.
In this sales model the call center is likely smaller, so tha may need unwinding. But many of those people are personable enough to work face to face in the stores.
Solarcity has gotten an increasingly smarmy reputation offering unclear, deceptive products. Hopefully Tesla can offer straightforward energy products marketed to intelligent adults.
I am doubtful of this and here are my reasons:
- SolarCity operates in a very limited geographic region. Only 16 states or something like that because the economics simply don't work else where. To contrast, Tesla sells in three continents. Massive difference.
- With Powerwall added to the cost, it will be prohibitively expensive just about everywhere, except maybe in Hawaii.
- Musk wants to attract sales through other means like aesthetics (which are not part of the equation right now). When will Silevo's buffalo factory be really producing stuff? That's a big unknown with a lot of drama going around the factory.
- Meanwhile, Musk will have to do something to stop the cash bleed at SCTY. I can't see any other immediate option but to strategically unwind in a bunch of markets.
- The ultimate solar product (as Musk envisions) that Tesla will produce/sell will be very different from what SC sells today in terms of the product, how it's sold, financial methods, just about everything
- Effectively much of SC
as it stands today will be purged but a new solar product/service will take it's place