I thought the metaphor refers to ev demand in general
Regardless of what exactly Elon had in mind when he used it, the metaphor is still well placed when speaking of demand. People are still signing up and waiting for cars sight unseen
I am a bit jealous of that cool avatar
Yeah, thanks Auzie for adding the words "sight unseen" (my bolding) to this discussion. So true, and that really says it all as far as demand is concerned.
And adding to the sentiments Julian has recently expressed, I can honestly say I have had in my own mind a desire to have a Tesla-type car long before it even existed, probably before Elon was born. Of course, I couldn't picture how it would be, but I had a very clear understanding of everything that was wrong with the status quo. Oil, oil wars, pollution, much more wasted heat than useful motion from an ICE, dealerships, insurance...and at every step the car owning costumer is hostage to racketeering on an industrial scale. It has offended me for the whole of my adult life.
Dare I say it...that there could be latent demand for an escape from this legallised form of racketeering in almost every hostage (I mean adult person) alive today?
The problem is...we haven't found a way to express it.
IMO, if Model 3 specs turn out to be anywhere in the range of our expectations, people will suddenly find a way to say that which those like me could never say before.
Sometimes you just need a noun or name to get a handle on the idea or object you want to communicate. Until you have it, there is nothing to say...no conversation.
I expect a pandemic of Tesla awareness after the Model 3 reveal. In Europe, the value proposition will be so great that awareness cannot be suppressed. Also, we don't have obstacles to Tesla's direct sales model AFAIK, like there are in so many US states.
And I say again to jhm...it won't be a hard sell, the desire to escape the racketeering is hard wired into every potential customer ...I mean why do some people already pay
too much (over a comparable ICE) for an inadequate EV?
All Tesla needs to do is tickle the collective consciousness with an
adequate EV. And it's about to happen.