Yea this guy is charging for something that is brain dead easy to program using the same rest APIs. Honestly this is mostly hype there's not really any value added by what he's offering.
Thanks for your feedback. We surely are doing a bit more than a simple REST API call. For starters, we've have a Data Scientist who's working on some incredible machine learning to help learn your driving patterns.
What this means:
1) It learns what temperature you like at what time, even if your schedule varies heavily.
2) It learns how long it takes to bring your car to the right temperature.
3) It learns how much it costs and how much power it takes to do that.
We of course have taken measures to ensure the product 1) still lets you have control 2) is as secure as possible. In my opinion, technologies like this are why people love products like the Nest Thermostat or Google Now so much. It's very tough to build and takes iterations to get it right.
We also want to make things easier for those who don't want to use learning features:
1) You can easily set up an advance schedule to heat or cool your car at a desired time each day. You won't have to write any code, maintain it, secure it, or leave a computer/server running. And you can do it from a friendly interface available on smartphones, tablets, and desktop.
2) When it comes to charging, we found that electric rates vary between weekdays and weekends. These hours also change between the summer, winter, and even on holidays. We continuously fetch and update this data for all the major electric providers to ensure your car is being charged at the best time to minimize your bill.
I'd be more than happy to answer any more questions you may have. I'm open to criticism as it's very necessary to get the product crafted properly.