Never fear. Audi isn't going all Tesla Motors on us. You'll still see the gasoline and diesel models rolling out of Ingolstadt. Audi says building the sexy e-tron (pictured), promising a Q5 hybrid
and rolling out an A8 hybrid concept alongside an A1 range-extended EV is all about about choice.
“In the future our customers will be able to choose from an increasingly broad range of driveline technologies," says Rupert Stadler, chairman of the board. "To accompany our high-efficiency TDI and FSI engines, we shall offer electric power in the best possible forms for a wide range of mobility needs. The hybrid driveline will be followed by all-electric vehicles.”
All of those cars will bear the
e-tron brand.
“Just as 'quattro' has become a synonym for all-wheel drive, so 'e-tron' is to be the Audi brand name for electric mobility,” Stadler said.
Yes, we hear you there in the back row saying
etron is French for "turd." Look at that car. The e-tron is anything but an
etron.
Audi
unveiled the e-tron last year at the Frankfurt auto show and then
brought e-tron 2.0 to Detroit in January. Audi plans to produce the car, as a very limited edition model, by the end of 2012.