The fact of the matter is that there are 1,000 people in the US who believe in the value of a Signature reservation and feel good enough about it to put their money down and maintain that reservation. Sorry non-Sigs, your judgements or opinions on this on this really don't matter to Tesla.
I beg to differ. Not all 1,000 people in the US believe in the value of a Signature reservation. My father, brother, and I all have Signature performance Model S'. I am the only one with "Signature Red" (none of us opted for the "Signature White Leather"). None of us find any true value or exclusivity to being a "Signature" reservation holder. We are resigned to the fact that we paid more money to help Tesla's 2012 cash flow. We're not happy about it. It is what it is.
From our perspective we find no true value or exclusivity because we currently tell no one (outside of these forums) that our cars are "Signature." Previously, we told friends/family, etc. that we had "Signature" cars, but this led to many awkward conversations. For example, the early delivery is a matter of weeks before general production (we won't receive it until Mid/Late October). My father and I have received October delivery windows (my brother has not received a delivery window). If Tesla plans on coming anywhere near 5,000 units, general production deliveries will occur in November. So, all the friends/family we communicated that we had "Signature" cars/early deliveries are now asking "where's your car? Has your car been delayed again?" The next awkward question is: how much does your Model S cost? Being that the general public's perception is the Model S is expensive to begin with, I'm always reluctant to get into a full-blown value/cost/expense conversation. It's an exhausting conversation. The "Signature Premium" only complicates this value/cost/price/expense conversation. My father, brother, and I simply priced out a fully-loaded general production car, which is something like $6,500 less than our "Signature" equivalent (I can't remember the exact figure). That is the "price" we provide friends/family, etc. regarding the price of our Model S'. Also, the $6,500 really was not worth the red over Black or White. I love the red, but that is the only benefit I've experienced.
It is what it is. At this point, we simply want delivery of the car(s). We have no expectations of recouping our "Signature Premium," or receiving any additional benefits, etc.
Not that anyone asked for it, but my 2 cents is: Tesla could put this issue to rest by simply providing Signature Owners with:
-Additional 3 years of free "Signature 3G Connectivity" (4 years total)
-A "Signature Opportunity Console"
-4-Year Anywhere Service Plan
-A 3rd key FOB
The "Signature" premium still exceeds these proposed "Signature" benefits. My back of the envelope calculations are: $40 a month for 3G coverage (just an estimate), $2,400 for the 4-year anywhere service plan, and $2,000 for an opportunity console (just an estimate), and $325 for a 3rd key FOB.