I don't think it's a joke. (well, I mean obviously it is a cheeky name, but I mean it is not a practical joke) The name is a reference to The Culture series of sci fi novels, whose author recently died. It's a tribute to him. The photo Elon shared may have been a photoshop mockup of what they plan on doing, but was not the real thing. Some people on reddit claim they have seen people laying down stencils on the deck of the ASDS via a cruiseliner webcam.
edit: whoa, spooky how doug and I wrote the same thing at the same time! lol
edit: whoa, spooky how doug and I wrote the same thing at the same time! lol
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