Aha! I think I've figured out this whole "EPA range" vs. "Highway range" thing!
https://www.fueleconomy.gov/feg/pdfs/EPA test procedure for EVs-PHEVs-7-5-2012.pdf
Basically, the drive cycle they use doesn't represent typical real-world ranges that consumers will actually achieve, and the EPA knows that. So manufacturers are given a few options. The most common one is to take the drivecycle results (the "charge depletion range") and multiply it by 0.7. Meaning that the charge depletion range in this case would be nearly 1.43x that of the EPA sticker range. Lo and behold, that's where the majority of our ranges slot in (see the graph "Charge depletion range vs. EPA range"). Another option is for them to use a special vehicle-specific five-cycle method, which may explain why some of the other figures are further away from that 1.43x figure. I still suspect, however, that the Volt and Model X P100D are anomalies.
If we go with that, then the sticker range for the Model 3 LR should be 318 miles.
A further implication would be that wall-to-wheels on the Model 3 LR would be 281 Wh/mi and pack-to-wheels would be 245 Wh/mi. Wall to wheels comes from the pack recharge energy divided by the number of miles, scaled by the 0.7 adjustment factor; and pack to wheels comes from the wall to wheels figure adjusted by the recharge efficiency of 87%. The efficiency in turn comes from the average voltage during the cycle times the integrated amp hours during the cycle, divided by the recharge energy.
Model 3 SR will be somewhat lower Wh/mi due to its lower mass (probably ~3% ish). Also, the dual motor versions will reduce Wh/mi as well (Model S sees about a 5% reduction in energy consumption with dual motors, probably 3-4% here). Interesting question whether they're testing with PUP or not - since you're supposed to test base models without options, but AFAIK Tesla doesn't have any base models yet. PUP shouldn't have a big effect on range, but it will add a bit more weight and possibly a tiny bit of cross section.