Last night, Oct 29 2013, Stephen Colbert did a skit on product placement. He teased companies to send him free stuff for plugging their product. He had mentioned the vegetables, endives, on a previous show, and a California endive grower sent him a free box of endives. He then said asked for a Tesla Model S, "metallic blue with piano black interior and 21" wheels and tires upgrade." Ignore the custom color, and custom wheels, of the car used for the display, though.