They need to go from making 33,000 cars last year to being an actual manufacturer making 500,000 a year by 2020. Meanwhile we know that Volvo, BMW, Audi, Porsche, Aston, and especially Mercedes are all working hard on pure electric cars. God help us if Apple are really gonna enter the market. I have no axe to grind. I have some Tesla shares and a Tesla X on order. I just thing it's about 50-50 whether things will work out as planned. Based on track record I assume the Model 3 will cost $60,000 and not $35,000 and won't be on the market before 2020. I just now see too many things that *could* upset the masterplan. Punters will not "stay loyal" to Tesla as a brand if something sexier appears at a 20% discount from Audi/Mercedes etc.