*sigh* My mistake making that an absolute statement. I should have noted "almost always". Also, keep in mind my previous statement was in the context of a stationary vehicle, since we've been talking about pumps running while parked.
There are exceptions to nearly everything, and it'd be impractical to list every one of them.
In the case of the initial high rate charging, specifically, there is a mode the BMS can be in, assuming everything checks out, that explicitly allows the pack to self-heat from internal heating during fast-charging to allow the system to maintain that high rate for longer before kicking in on the taper and needing max cooling. This is why you don't immediately hear the A/C compressor and fans running when you first plug in at a supercharger, and its usually a couple of minutes later when this happens. Once the system requires the full use of the chiller for max heat removal, the BMS will indeed run the battery loop pump at or near 100%, depending on chiller targets.
As for the rest of the trip, sure, you don't need 100% pump speeds if everything is staying within limits... which is pretty likely while the vehicle is moving and air is rushing over the passive radiator. 35-45C is well within a tolerable range for the pack in any mode (in use, at rest, charging), provided the delta temperature between modules was not extreme.