I've been volunteering and displaying EVs at Plug-in Day / National Drive Electric Week events since 2013. It's a fun and rewarding experience talking to folks who have never considered or even seen an EV up close. This year, there will be a flood of Model 3's on display at NDEW events throughout North America. For those of us that volunteer, it would be so great if we could give our spiel about the Model 3 and be able to finish with "and this car starts at $35k and you can order one now." Even if delivery is in "3-5 months", that would be in line with Elon's previous comments about production starting at the end of the year and ramping up in early 2019. Of course it would have been ever better to say "Starts at $25k after incentives (in California at least)", but that boat has sailed. But NDEW 2018 seems like a good opportunity for Tesla to generate a lot of new potential customers, many of which might visit the Tesla website for their very first time in search of the $35k version and end up ordering a higher configuration with earlier delivery and full tax credit.