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Indeed they lied for months about Smart Summon being already ”Really.” out in the same Design Studio...
Marketing is well known for saying something that might mislead people.
When it says something is free, most likely there's a footnote to prove that it is not free.
I got free water, tea, chips... in restaurants but only if I pay for an entree. It could be interpreted either way:
1) It's free because although it listed that I got water, tea, chips... but their prices were zero.
2) It's not free because the price was built-in with the entree.
Either way, it's naive to think that I can drink all the water eat all the chips for free without paying for the entree.
Same with the word "Really" here.
The sentence before that has the word "will". "Will" could be interpreted as not now and it might not have any deadline in future at all!
Also, there's a footnote at the bottom:
"The activation and use of these features are dependent on achieving reliability far in excess of human drivers as demonstrated by billions of miles of experience..."
The word "Really" is dependent on "achieving reliability far in excess of human drivers". If it doesn't achieve that then the "Really" word is off the hook.
Also:
"As these self-driving features evolve, your car will be continuously upgraded through over-the-air software updates."
The "Really" word refers to the word "evolve". That means the feature could be really bad if you could even finally get it and also there's a no-deadline-word "will" again.
So, like the word "free", the word "really" is also conditional which can be easily missed if people just stopped reading after that word and forgot to continue to read on.