As long as you are months away from expiration, it really doesn't matter whether something is ITM or OTM. All that matters is for a given change in SP, how much will the option price change as a %.
ITM calls move much less than OTM calls for the same % movement of SP.
As an example, J19 250 calls moved by 155% between 10/19 when the SP was $260 and yesterday. But 400 calls moved by 436%. The SP moved by 33%. So, C250 had a 5x leverage and C400 had > 10x leverage.
Also, the farther away the expiration, lower the movement. For the same dates, J21 calls moved 69% and 87%, as an example. I've calculated these by looking at the final ask price, since final sale prices are not reliable because of sporadic trading.
Ofcourse, the % movements will also get reflected when the price goes down. C400 will go much further down than C250. In other words, it is just the age old question of risk vs rewards.
BTW, it is not necessary that further out calls always have better ROI. J20C500 moved by 160% vs 117% by J20C700. This will change if the SP starts getting close to 700. It seems for a given SP range, there are particular OTM calls that have the best ROI.
Anyway, this is my novice observation.
It does matter ITM or OTM. IF the trade does not go your way, OTM=sucker bet.
Novice? you said it.
risk v reward? Exactly, hence ITM for me
Leverage kills when it is wrong
I do not buy lottery tickets.