I got a chance to check out TigerTown yesterday and definitely agree with you, it’s a fantastic shopping center with practically everything (even a GameStop and a vacant RadioShack lol). It’s technically in Opelika, but it’s obviously the #1 location in the area and is perfect for travelers. And I’m sure it has areas that would avoid any ICEing at TigerTown. Electrify America also has a location in Auburn, closer off of I-85 and at the Walmart Supercenter but with a similar offering otherwise. Though to be fair, the Tesla Supercharger is really 5-10 minutes off the interstate (but still out of the way as you said).
Oh, yeah...that's a good location as well. Just a bit farther off the interstate, but there are some decent offerings. I'll be honest, it's been a hot minute since I've actually been to the mall, so I was doing the time/distance calculus in my head from past experience.
I think everybody agrees that the Auburn location is suboptimal. It's a minor aggravation tax on my trips between Atlanta and Gulf Shores. Fortunately, with the site in Newnan GA coming up soon and hopefully Montgomery in the future, it will be possible to bypass Auburn fairly easily.