No dates on maps
In addition to stepping up the pace of Supercharger openings, Tesla has cannily eliminated the dated maps on its website that showed future Supercharger sites. In the past, these maps stirred huge excitement and anticipation among Model S owners, but led to disappointment and grumbling when some of the promised Superchargers failed to appear on schedule. The Summer 2013 map, for example,
promised 18 new Superchargers, but only 13 were live as autumn began on September 21.
Even more ambitiously, Tesla's Fall 2013 map promised 51 new U.S. Superchargers before winter, including seven in the Northeast. In early December, with less than half that number deployed and a December 21 deadline fast approaching, Tesla deep-sixed the Fall 2013 map from the website and replaced it with a "Coming Soon" map, which offers the advantage of a vague deadline that constantly recedes.
Now each new Supercharger opening will be greeted with ecstatic and grateful huzzahs instead of carping that the company hadn't quite lived up to its documented promises. Somebody at Tesla clearly took Psychology 101.