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Supercharging letter from Tesla 8-13-2015

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You already noted the caveat that was added "for long distance charging". Also that is a slide at a presentation to some kind of energy company meeting, not in the ads. No where in the advertising does it headline "unlimited" as a feature. I believe someone also dug up a reference to unlimited in some software update notes, but other than that, unlimited is practically never referenced.

That's why I have been saying the oft repeated AT&T example does not apply to Tesla. AT&T advertised "unlimited" data in big bold letters for their data plan. Tesla never did the same, only the "free" part. That's why I say that Tesla is unlikely to be able to start charging money for supercharger usage, but they can do throttling if necessary (not that I want them to).

This is likely what they've communicated in written text. Emotionally and in talks they've communicated the unlimited part a lot.
 
Because new cars from some point on probabaly will not have free supercharging forever.

We do not know that, in fact Tesla's moves have been in the opposite direction. Its gone from an option on some models to baked into all models, including CPO. I would expect the MX to follow the same approach, although I might expect the M3 to go back to offering it as a $2K option to help hit the $35K price point.

It might be helpful to step back and ask why they would stop offering Supercharging as a baked in option considering it helps close business. I can think of two reasons:

1) It is costing too much: this does not seem to be the case, in their own words, the costs are not material (see my quote from the latest 10Q up-thread). I suggest that this is turning out like the powertrain warranty, where, once they had some real world data they felt comfortable rolling out the 8-year, unlimited mile warranty. I am sure $2K was an informed guesstimate, but now, with ~3years of operational data, they have a better handle on actual usage and how well their model is built.

2) They are worried about crowding: There might be something to this, at least as a short term problem. Again from the 10Q, they say "We plan to continue investing in our Supercharger network for the foreseeable future." They note that ~5% of their capital outlays over the next 12 months are for Supercharger expansion, which is not much, given everything else they are doing (Gigafactory, ramping up for MX and M3 production, etc) and they will increase the network capacity by 50% this year. To me, this means that expanding the Supercharger network is not particularly capital intensive, but as we have seen, construction does take time. Interestingly, they state the book value of the 480 global locations is $139M--I am not sure if that includes anything beyond the capital cost (and maybe depreciation) of the equipment.

At the end of the day, its a business decision--as long the the incremental revenue (i.e. additional car sales) generated by Supercharging is greater than the associated program costs, I don't see them messing with it.

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Tesla has a VP of Communications. Send him an email. His name is Ricardo Reyes. He is in charge of handling owner communications. Seems fair to put this on his doorstep.

Working on it...
 
We do not know that

We know because JB Straubel said so. Watch from 13:25
The Future of Transportation t=13m25s

Below is a projection based on modest yearly increases. According to that we will hit 1 million Teslas in 2020. I said 2018, not too far.

yearproduction that yearrunning total
201226,50026,500
201322,44248,942
201431,65580,597
201551,000131,597
201686,500218,097
2017128,250346,347
2018192,375538,722
2019288,563827,285
2020432,8441,260,128
 
Do we know for certain he's "in charge of handling owner communications"? I know the Bloomberg article that broke the news he was leaving Square and returning to Tesla for a second run mentioned he'd oversee PR, customer communications, and Tesla's online presence, but it seems kind of odd to me. Did Reyes say he had the customer-facing role as well, when speaking at TMC Connect last month? Typically a Vice President for Corporate Communications role is responsible for public relations which means handling media communications -- strategizing on, managing, and delivering on-brand message to the media who in turn get it out to the public. Seems unusual to me for such a role to ALSO be dealing with customers. Then again, Tesla is an unusual company.

However as I'd said umpteen times, Tesla's got a lousy batting average when it comes to communicating with its customers, imho. And I've not seen any evidence that Reyes is doing any better than other heads of comms at Tesla.

I see a big disconnect between the user experience / UI / design people in Tesla, who are off in their own lofty ivory tower, and the communications team. So much of the experience of owning this space-age futuristic computer-car depends, especially given its frequent changing (e.g. software updates, new features/upgrades) on the customer keeping on top of things in order not to miss something that might be and is occasionally actually important.

All I know is that in the articles I've read, they wrote that he would be responsible for customer communications.

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Technically if the car moves, the battery is fine.

That's not true. You can have degradation due to one or more failed modules, and that would be covered under the battery warranty.

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Will it always be free?

Yes, Superchargers will be free to use for Supercharging-enabled vehicles for the life of Model S.
-----
Customers are free to use the network as much as they like.

Your quote is disingenuous because you took the last line out of context. In fact, that line does not even appear under this question/topic. Now I question your credibility.

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It says "unlimited" here:

View attachment 90564

The above is a Powerpoint slide from a presentation by JB Straubel. Hardly a customer-facing advertisement, and not something that would really set policy.
 
After reading all this thread, and trying to be somewhat constructive, we seem to be going round in circles. So being completely blunt:

My take is Tesla or Ego Musk need to man up or shut up.

Publicly state a policy on what is or isn't acceptable. What defines long distance? What defines abuse? (constant commuting beyond range, shift operated taxi service, cross continental trips where before a sane person would have flown, topping off on "occasion" for contingency, holding of a week of home charging because you are planning on a mall trip at the weekend, 51/49 SpC/Home, Condo Dwellers, 25 SpC sessions per year....)

Now all of these seem fine with most as not "abuse" but we have zero guidance from the very company determining the very provision of service.

Come on TM just tell us!!! This "soft" education message is frankly weak management of a situation of your own making.


If Tesla aren't prepared to do this they should simply stop warning people they aren't using the system as intended!!
I think this is the problem. Many people have interpreted the web site and statements by management to mean "free unlimited" but now we have a letter which seems to imply "not unlimited" but does not give any rules or guidelines. A lot of people are confused.
If Tesla is trying to communicate "not unlimited" then they should issue some clear, simple guidelines (and also try to reconcile these with their prior statements which stated "free unlimited").
If they are just trying to promote good etiquette (don't hog the SC, share with others, etc.) that is one thing. If they are trying to walk back their prior "free unlimited" statements then a lot of people may be upset and may feel they have a contract for "free unlimited"... get out the popcorn.
 
That's not true. You can have degradation due to one or more failed modules, and that would be covered under the battery warranty.

Explain that to Kevin Sharpe, the Roadster owner from the UK. His lawyer asked Tesla to provide detailed data and the data Tesla gave them shows he has a faulty brick that was misbehaving before he took delivery of his new car. Details. News article. You can contact him if you want to know more. Let's not hijack this topic.
 
My point wasn't about agenda, I don't think there is one, it was about perception. NigelM and bonnie complement each other on a lot of threads and I wonder if that helps or hurts their message.

For who's benefit?

Bonnie and Nigel are big boys and girls. They are capable of managing their own message and perception.

The other members here are smart enough to have managed to join ths forum, and are assumed to able to draw their own conclusions regarding other posters.

The mods are selected for their abilities to manage the issues and personalities here... they don't need to have such pointed out to them.

If it's an altruistic motive, why not a PM directly to those you are concerned with rather than posting your musings in a thread where that's not on topic... unless it's to shape opinion about those folks?

Not only is it unwarranted, it's inappropriate for the forum & topics at hand.

(And yes, I realize this is a public response. Had the comments regarding other forum members not been public to start this, my response would have been PM)
 
If Tesla aren't prepared to do this they should simply stop warning people they aren't using the system as intended!!

I guess some people don't get it.

I have encountered people who will push in line at a bank or other venue, and everyone in line gets ticked off, but it's not expressly forbidden, so what's the complaint?

I know there are people who will push the envelope in charging etiquette, by sitting at a charger while it fills up to 100% (hard on the battery) while eating at a restaurant, or using the SC because it's "only 5 miles from my house, and it's free!," or other boorish behavior, and these same people feel it is wrong for Tesla to remind us all to be kind and thoughtful.

Sure, it's not what everyone has been taught. Sure, it might be nice to leave your phone number on the dash, but I don't want to be bothered. Sure, I can use it all I want, until everyone gets irritated and supercharging gets to be an issue.

Please, folks. Be kind. And thoughtful. Don't push and shove and take advantage.

Thanks.
 
I guess some people don't get it.

I have encountered people who will push in line at a bank or other venue, and everyone in line gets ticked off, but it's not expressly forbidden, so what's the complaint?

I know there are people who will push the envelope in charging etiquette, by sitting at a charger while it fills up to 100% (hard on the battery) while eating at a restaurant, or using the SC because it's "only 5 miles from my house, and it's free!," or other boorish behavior, and these same people feel it is wrong for Tesla to remind us all to be kind and thoughtful.

Sure, it's not what everyone has been taught. Sure, it might be nice to leave your phone number on the dash, but I don't want to be bothered. Sure, I can use it all I want, until everyone gets irritated and supercharging gets to be an issue.

Please, folks. Be kind. And thoughtful. Don't push and shove and take advantage.

Thanks.

The problem is: Tesla isn't singling out queue-cutters or people who park at Superchargers - or at least not just them. They have an (increasingly) wide net of "frequent local Supercharging" that seems to include far more than people who hog the charger down the road. They also seem to target people whose local Supercharger is actually quite a bit away and is used in moments when most of the chargers are empty, thus hindering nobody.

If it is about the cost of the electricity for Tesla, they should just say so and limit accordingly (grandfather where policy changes for existing not possible). All this talk about people cutting lines and parking at Superchargers means nothing if it actually isn't the problem. How is that guy charging at a multiple free stalls Supercharger a problem? Unless the problem is the cost of electricity for Tesla.
 
My issue is that I have many young friends that have bought the tesla and are not homeowners. Condo boards have not been allowing the installation of charge stations. When I've taken my friends to tesla they explained the situation and people at the stores said it was fine. They wanted the sale. Now we have a problem.

Teslas letter should have pointed to a specific issue like cost or overcrowding. After spending the kind of money some of us have I think we deserve and can handle knowing the reason.

If overcrowding is an issue and tesla doesn't want to put multiple superchargers in a small area then they can mark certain superchargers and limit use reasonably at only those. It is ridiculous though to throttle at every supercharger if this is the issue.

If money is the issue I wouldn't mind if tesla just was honest and came up with the real price for supercharging as what we paid isn't enough. Every telecommunications company out there is tiering there services and tesla might have to do the same if its reasonable. Some believe that we are grandfathered in but if the price is reasonable I wouldn't mind.

Hope tesla handles this right. My condo friends now feel weird supercharging period even though we paid a fee for it.
 
My issue is that I have many young friends that have bought the tesla and are not homeowners. Condo boards have not been allowing the installation of charge stations. When I've taken my friends to tesla they explained the situation and people at the stores said it was fine. They wanted the sale. Now we have a problem.

Teslas letter should have pointed to a specific issue like cost or overcrowding. After spending the kind of money some of us have I think we deserve and can handle knowing the reason.

If overcrowding is an issue and tesla doesn't want to put multiple superchargers in a small area then they can mark certain superchargers and limit use reasonably at only those. It is ridiculous though to throttle at every supercharger if this is the issue.

If money is the issue I wouldn't mind if tesla just was honest and came up with the real price for supercharging as what we paid isn't enough. Every telecommunications company out there is tiering there services and tesla might have to do the same if its reasonable. Some believe that we are grandfathered in but if the price is reasonable I wouldn't mind.

Hope tesla handles this right. My condo friends now feel weird supercharging period even though we paid a fee for it.

I agree one of the biggest issues with Supercharger marketing has been the pitch of Tesla sales people being very liberal compared to how Tesla now words their message. I'm sure they have now been instructed to pitch differently, but the problem remains with existing purchasers - and of course the question what does this mean for Tesla's policy on condo-dweller rich metropolitan areas where local Supercharging has been previously accepted and even marketed.

A clear policy statement from Tesla, with clear limits set, would do well to alleviate this uncertainty. Whether or not people need to be grandfathered in is another conversation, of course, but in any case going forward it would help with these feelings of uncertainty.
 
I agree one of the biggest issues with Supercharger marketing has been the pitch of Tesla sales people being very liberal compared to how Tesla now words their message.

This is not unique to supercharger marketing. On Tesla website the Model S page, order page and supercharger pages have lots statements that give a different impression. These are related to how autopilot lane change will work, what autopilot features are available now, what the range of Model S is, what the supercharge times are, what horsepower the car has, how much the car costs, what battery warranty the car has, ... All of these have statements that give different impressions than what it actually is. Some of these will cause disappointments, some will cause more money, some will cause accidents. Let's just say, Tesla has great opportunities for improvement regarding information on their website.
 
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Amazingly, all of this gets fixed with a fee for use at Superchargers for FUTURE OWNERS:

1) $X token fee to plug in
2) $X per minute (per kWh is not legal everywhere for non electric utility)
3) $XXX blocking spot, whether plugged in or not, but not charging, with 10 minute window
4) $XXXX towing fee and storage
5) $XX administration fee because you're a pain in the ass

Now this problem just became a revenue source. Letters sent will be to ENCOURAGE MORE use of the Superchargers! There can be Time Of Use incentives (charge at midnight to 6am for half price!), surcharges for truly busy times / places to relieve congestion (Friday night / Sunday night at "cross road" sites, major event locations, etc).

The Superchargers won't be full of top-off-free-loaders, overnighters, general inconsiderates dopeishly blocking spots when not charging.

Existing folks are grandfathered, but the "rules" are clarified:

1) Blocking a spot can get you towed, and fees assessed. Superchargers are not parking spots
2) Please help the system by charging at home, if possible.
3) If you don't have at home charging, please contact us to help find a way to make that possible!
4) Commercial operations (Uber, taxi, limo, livery) are handled in whatever "new" way they deem fit
 
The problem is: Tesla isn't singling out queue-cutters or people who park at Superchargers - or at least not just them. They have an (increasingly) wide net of "frequent local Supercharging" that seems to include far more than people who hog the charger down the road. They also seem to target people whose local Supercharger is actually quite a bit away and is used in moments when most of the chargers are empty, thus hindering nobody.

If it is about the cost of the electricity for Tesla, they should just say so and limit accordingly (grandfather where policy changes for existing not possible). All this talk about people cutting lines and parking at Superchargers means nothing if it actually isn't the problem. How is that guy charging at a multiple free stalls Supercharger a problem? Unless the problem is the cost of electricity for Tesla.

I think they are concerned when they have a hundred times as many cars on the road. Once someone gets it in their head that the supercharger is their own private supply, and I have more right to charge here even if I only live 5 miles away, and 4 people are waiting for long distance charging, someone is bound to get ugly. Or uglier. I am waiting for one owner to key another owner's car that has been sitting at a charger over an hour with the owner nowhere in sight. There will be words.

And no one wants to leave a cell number on the dash, which would help. Or some other information. Toyota RAV4EVs used to have a placard for the dash that would state how much charge needed, and when started, so a new arrival could guess when the car might be done. For some reason the new drivers seem to think that is an invasion of privacy, or else they just can't be bothered.

The letter may not have been the best idea, many other ways it could have been done, but this opens communication.
 
I guess some people don't get it... people who will push the envelope in charging etiquette... other boorish behavior, and these same people feel it is wrong for Tesla to remind us all to be kind and thoughtful. Please, folks. Be kind. And thoughtful. Don't push and shove and take advantage.

The folks who are truly a problem won't be swayed by suggesting that they are any of the above. I find in life that these of life long methods, and unlikely to significantly change without a big disincentive. Money, even a quite modest amount, would likely correct 80% of the problem.
 
Well, if you drive an ICE car a lot, you'll eventually need an engine rebuild which won't be covered either, and may not perform as well after the rebuild, depending upon the skill of the rebuilder and the state of the engine before the rebuild. A replacement battery in a Tesla is likely to be as good as or better than the original. I don't believe this is an issue, but we'll know in ten or so years.

I've never needed an engine rebuild on any car I've owned. I keep cars an average of over 10 years. I just sold my Lexus SC400 last year with 334K miles on it. At 300K miles, I scoped the cylinders with my fiber optic borescope. All the original honing cross hatches were still visible with no scoring. Compression was 174 to 175 psi on all 8 cylinders with only a 1 psi variance. The engine had never been repaired. Others have gotten over 600K miles. It's rare for car trouble these days to related to engines needing a rebuild. Of course there are notable exceptions with certain German cars that have self destructing motors like the M3, M5, and Cyan Turbo.

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Amazingly, all of this gets fixed with a fee for use at Superchargers for FUTURE OWNERS:

1) $X token fee to plug in
2) $X per minute (per kWh is not legal everywhere for non electric utility)
3) $XXX blocking spot, whether plugged in or not, but not charging, with 10 minute window
4) $XXXX towing fee and storage
5) $XX administration fee because you're a pain in the ass

Now this problem just became a revenue source. Letters sent will be to ENCOURAGE MORE use of the Superchargers! There can be Time Of Use incentives (charge at midnight to 6am for half price!), surcharges for truly busy times / places to relieve congestion (Friday night / Sunday night at "cross road" sites, major event locations, etc).

The Superchargers won't be full of top-off-free-loaders, overnighters, general inconsiderates dopeishly blocking spots when not charging.

Existing folks are grandfathered, but the "rules" are clarified:

1) Blocking a spot can get you towed, and fees assessed. Superchargers are not parking spots
2) Please help the system by charging at home, if possible.
3) If you don't have at home charging, please contact us to help find a way to make that possible!
4) Commercial operations (Uber, taxi, limo, livery) are handled in whatever "new" way they deem fit

I like all of these ideas and would even support some of these fees now for existing Model S owners like a blocked stall per minute fee starting 5 minutes after you've finished charging if you don't move by then.
 
The problem is:

There is no problem (unless you're someone bound and determined to make a problem). A fantastic post from roblab imploring people to be kind and considerate to others and a little less self-centered, and all those other things we're suppose to try and achieve in life to be better, and you see a problem. Rather than just take what he said at face value, you twisted his words and intent so you could have 'a problem' to chew on for infinity. Here's a set of thumbs up for your continued ability to add fuel to a fire that didn't need more.

For those who got the letter: if the shoe doesn't fit, then stop trying to jam it on your foot. Push the little trash can button and go pick something meaningful to be all offended about.

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The letter may not have been the best idea, many other ways it could have been done, but this opens communication.

Yes, the communication some people keep complaining about that Tesla doesn't do, and now that Tesla does it, let's complain about how they did it. After that we'll find some other facet of Tesla communication to complain about because that's what we do best.