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Discussion in 'News' started by dpeilow, Mar 1, 2010.
TAG Heuer and Tesla Motors Launch Worldwide Partnership | Business Wire
Hopefully this isn't the great news their February newsletter hinted to at the Geneva Motor Show. I was sort of hoping it be European pricing or factory location or some other stuff related to Model S. Not another special model - PR piece. Though I might just be a bit too cynical
Tesla Motors - Image Library
That thought also went through my head.
Well now you can eliminate that pesky rear-view-mirror!
<nerd alert> Anyone else catch the navigational lighting coincidence in the colors of the mirrors?
Here's an even bigger nerd alert:
"The car's exterior color scheme is Foucault Field Gray, embodying the innovative spirit of both companies."
Though (besides being alliterative) Foucault Field isn't particularly meaningful, invoking Leon Foucault is pretty clever. I wonder whose idea that was.
The red/green theme is consistent with the partner's color scheme.
I wonder how many of the celebrity models are Roadster owners?:
Yeah... I might be alone, but this thing screams of pointlessness. A company that should be busy getting out the Model S to prove it's worth should be doing more daimler-type collabos, not this fluff.
I like that cluster.
If they want to keep the sales of Roadsters up and reach beyond the waiting list audience, then they need to get better visibility within the same demographic that TAG Heuer targets. So it's a bit more than just fluff.
However, I can't but help think it would make a nice pace car :smile:
I like the basic look of the cluster too, but appears they abandoned the tach numbers for dual metric and English units on the speedo (arguably more useful). And again they've indicated the metric speed as "kp/h". Is this a typo or is it a common way of indicating kilometers per hour (that btw makes no sense to me and I've never seen elsewhere). What does the binnacle look like on the current Euro-spec cars?
Yeah, kp/h does seem really odd... km/h is almost universal. Are they copying something special? Setting a trend? Propagating an error?
Autoblog Green Gallery
As much as I like TAG Heuer watches, I must agree that Tesla Motors seems a little misguided in its priorities with the Models S program and their other obligations.
On the otherhand, partnerships with other segment leaders are a way to build the Tesla brand. I think this latest venture opens Tesla up to many more future customers for the Model S and other Tesla products. Let's wait to see how well this edition of the Roadster generates buzz for both companies.
It was a bit of a coup for Tesla to get Tag Heuer as a partner. Look at some of the other luxury watchmaker and luxury car partnerships -- Panerai/Ferrari and Breitling/Bentley are the two best examples, but in the past Tag did watches for Mercedes, and Tourneau has made some watches for BMW. Tag does tons of marketing to the same target demographic that Tesla seeks to attract, and is by far the largest of the luxury watchmakers. If it works well, it can be a boost to both companies (which is obviously the point of the whole thing).
I'm not partial to Tag watches normally, but if they made a special Tesla-branded watch I'd have a very hard time not buying it!
Tesla Motors - Odyssey of Pioneers
I wonder how the other privateer round-the-world trip is viewed, in light of this?