Which brands are you seeing that are removing markup? I haven’t , they are going up in my area.
When we were looking for a car to replace my wife's vehicle, it came down to the Audi Q4 Etron, Mustang Mach E, and the Model Y. The Q4 didnt hit US dealers til about August or so, so when we test drove and inquired about buying one, all of the local dealers told us the typical dealer talk (it's a limited car, markup is $5-10K, blah blah.) Mustang Mach E markups were also high as they still qualify for the full $7500 in 2022 (without income limitations I believe.)
Lately, there has been a change in tune it seems. The Audi dealers we spoke to in August have been frequently reaching back out to us to let us know that they have options available, and are no longer charging markup. We also found a local Mach E GTPE that a dealer was willing to sell at MSRP; it was a customer’s reservation. We passed as after the $7500, it was close to our Y reservation price.
I'm over in the DC area. I wonder if we'll soon see the return of manufacturer incentives. I think demand across the board is dropping, but its hitting $50K+ vehicles more dramatically....which makes sense.