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Tesla - 2014 Year in Review

Discussion in 'Tesla, Inc.' started by Cattledog, Jan 3, 2015.

  1. Cattledog

    Cattledog Active Member

    Feb 9, 2012
    San Antonio, TX
    #1 Cattledog, Jan 3, 2015
    Last edited: Jan 3, 2015
    2014 has been an awesome year for Tesla. It’s instructive to take a look back at what was accomplished and started in 2014 that sets the company up for a remarkable future. Sure, Model X was delayed and the rear passenger door handle on my Model S sticks sometimes, but those are the trees and pine needles within a pretty robust forest. Here’s what Tesla gave us in 2014 (whic=h makes me feel good about 2015 and TSLA):

    Gigafactory – Site selected, construction started, hiring ongoing. Doubles world LiOn capacity.
    Fremont Upgrade – Plant expansion in anticipation of Model X and increased Model S orders, new paint line, lots of new Kuka robots, etc.
    Lathrop – Facility acquired, undergoing renovations to augment manufacturing capabilities.
    Tilburg – Continue to upgrade and refine assembly and shipping process to Europe.

    Existing Vehicle/Model Improvements
    6.0 – Navigation, Calendar, Power Management, Suspension and other improvements.
    Various 5.XX upgrades – Continual addition and refinement of features.
    Autopilot Suite – Not yet activated, anticipated 2015, displayed at October reveal, arguably world's most advanced suite of autopilot tools.
    Autopilot Systems – Extra camera, radar, ultrasonic sensors
    Roadster 3.0 – Upgraded battery, aerodynamics, and decreased rolling resistance = 400 miles
    RHD Vehicles Released – UK, Australia, and Japan saw RHD deliveries
    Titanium Underbody Shield and Aluminum Deflector Plates – Addressed proactively
    Charging Adapters Replaced – NEMA 14-50 adapter glitches addressed proactively
    Dozens of Small Improvements - Ongoing refinement and improvement in manufacturing. Examples include new vanity mirrors, bezel, etc.

    New Vehicle/Model Developments
    Model X – Alphas and Betas reportedly produced, launch in Q3-2015. Reveal soon (please).
    Model S ‘D’ – Revealed in October, started shipping in December. Crazy great upgrade.
    Model 3 – Working on design, no prototype reveal news shared.

    Stores/Service Centers – Dozens opened in North America, Europe, China, Japan and Australia.
    Supercharger Network
    More than 300 worldwide, exiting 2014 at an opening rate of >1/day. Essentially tripled in 2014.
    Coast to coast connection, Canada started.
    European expansion proceeding aggressively.
    China expansion proceeding aggressively.
    Battery Swap – Initiated on a trial basis at Harris Ranch supercharger.

    Customer Service
    Leasing Program – Ugraded and expanded.
    Infinite Mile Warranty – Drive unit included in warranty for battery pack.
    China Sales and Service Opens – Aggressive expansion into Tesla’s likely largest/2[SUP]nd[/SUP] market.
    Retail – Expanded design brand offerings for clothing, leather goods, car accessories.
    100s of Test Drive Events – Still bringing Model S to the masses.

    Car & Driver 10 Best
    Consumer Reports Most Loved Car
    1 Billion Kilometers Driven
    European 5-star safety rating
    1600+ Job Postings
    Veterans Hiring Efforts

    I'm sure I missed a bunch. Please add. Happy new (and old) year!
  2. Krugerrand

    Krugerrand Well-Known Member

    Jul 13, 2012
    Tesla also bought land across from the factory that held the old UAW union hall. The building is 16,000+ square feet. Don't recall how big the lot is.
  3. wart

    wart Nosecone Member

    Jun 1, 2014
    San Antonio, TX
    Great recap Cattledog, thanks for helping us keep things in perspective.

    One nit - isn't Hong Kong also a right hand drive market?

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