Hmm, what about VW, Toyota, Ford, Opel, Seat, Skoda, Renault, or along the high end Lamborghini, Bentley, Rolls, Bugatti...
I would dare say there are just as many (if not more) cars with names as cars with numbers or other "naming" schemes.
None of those are direct Tesla competitors.
Low end or super premium.
Mercedes, Audi ,BMW, Lexus, Acura, Infiniti, Volvo, and Jaguar use alphanumeric names almost exclusively.
Cadillac and Lincoln just kept the Escalade and Navigator brands when they switched to alphanumeric names. All their sedans, coupes, and CUVs are alphanumeric.
Porsche is the only brand that zigged when every one else zagged.
They have the iconic 911. Plus 914, 924,928, 959, now 918 then went with Boxster, Cayenne, Macan ,and Panamera .
When the Model X comes out Land Rover will be a direct competitor that uses actual nouns so do the Italians Alfa Romeo(3G competitor) and Maserati.
But selling the Marque and letting the car itself conjure up feelings and emotions is standard in the luxury segment but not in the super premium $200k plus segment.